Richard Ruff

Co-founder of Sales Horizons and Sales Consultant

Dr. Ruff has spent the last thirty years designing and managing large-scale sales training engagements for Fortune 500 companies. These projects have provided the opportunity to direct sales training projects for companies such as: UPS, Apple, Smith & Nephew, Textron, Boston Scientific, and Microsoft.

During his career Richard has trained thousands of salespeople in marketing-leading companies to learn the skills required to win against the very best. He, along with Dr. Janet Spirer, transferred their experiences into ACE - Acheive A Competitive Edge.

Richard co-authored Managing Major Sales - a classic book about what it takes to become a successful sales manager and coach. His other books include: Parlez-Vous Business for helping salespeople integrate the language of business into the sales process, and Getting Partnering Right.

Richard publishes the Sales Training Connection, a blog about innovative ideas for improving sales performance.

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