Hi! I'm Reed. I'm a bit of a preparedness geek. In 2011 while working on my degree at BYU, I began developing an obsession around disaster prep. I'd grown up learning all about it, but found it was finally time to dive in with more extensive research--on methods, products, techniques, and why so many people struggled with it. After talking with hundreds of people, networking with dozens of authorities and professionals, and reading up on countless articles and studies, I eventually myself became the guru I am today. :)
Upon graduating in April 2014, I wholly dedicated myself to the cause of helping ready more people for the unplanned disruptions of life. I began designing online tools, solutions, and strategies that could help people everywhere.