I’m Paula. I love AI, and I’ve been lucky enough to work at an AI-native startup.

I’ve shipped AI products myself and run into the same problems everyone does. I work hands-on with AI every day, especially applying it to marketing and product management: positioning, GTM, content, growth, and automation.

I care about practical use cases. My focus is on how to actually use AI to move metrics, save time, build better products, and have fun on the way.