Social media is no longer new, in fact it’s changing all the time. It can be hard to keep up with all the updates on social networks and even harder to work out where to spend your time.
Every business can use social media to grow their company, even small businesses or even second-income businesses. You just have to know how to spend as little time as possible on it for the biggest gain.
I totally agree! Businesses should focus on growing the business, providing excellent products and services for their customers. You still need to market your business. But the reality is that small businesses in particular don’t have the marketing resources to hand to drive their strategy forward.
Really, you can! You don’t need to outsource your social media to a digital agency. By targeting your efforts and mastering the networks where your customers reside, you’ll become super-efficient at social media. Once you know how your key social networks actually operate, you’ll be able to create content that attracts attention and shows off your business in its best light.
Think your potential clients aren’t on social media? Think again! Even if you’re in a sector that traditionally doesn’t use digital marketing, you can bet the key influencers are using Facebook, Twitter, Instagram, Pinterest, LinkedIn or Snapchat. They may even still be using MySpace!
I can show you ways to be present in front of your customer’s decision makers when they are checking out pictures of their friends’ holidays, looking at inspirational personal trainers or creating mood boards for their kitchen refit.