The Pardot Expert
As you may have guessed by her name, Penny is a Pardot enthusiast.
Penny works as a consultant to help clients implement, support and manage marketing automation solutions, ultimately improving lead nurturing, prospecting, lead generation and conversion rates.
Penny understands that marketing automation is far more than sending email blasts to prospects and tracking form submissions.
Furthermore, she knows that the first step toward achieving success with Pardot is to clearly understand how to leverage the powerful features that are offered in the platform. Her end goal is to educate students to become Pardot experts through feature tutorials, tips based on experience, and recommendations that follow best practices.