Lon Naylor is on a mission to “Rid the world of lousy marketing videos" and carries on this effort from his rural Wisconsin home on the Apple River enjoying trout fishing from his backyard, kayaking, and recording music in his recording studio.
Lon is a video marketing expert, speaker, and creator of ScreencastStudios and LearnCamtasia resource and training sites that teach how to leverage screen capture videos (like those made with Camtasia) for maximum marketing effect.
A 30 year veteran of the computer industry, he spent the last 10 years of his professional career during the decade of the 90's as a senior engineer at Microsoft before “retiring" in 1999 at age 41. There he specialized in high level, multimedia presentations where it was not uncommon for millions of dollars in revenue to be at stake.
His ability to take highly technical concepts and break them down into simple, easy to understand presentations and tutorials is a result of the years of experience gained in his long career working with companies like Honeywell, American Express, and the national labs at Sandia and Los Alamos.
As an extremely early adopter and evangelist of the Internet, he has long recognized and exploited its massive potential for delivering effective sales messages via video to a global audience.
As an authority on the Camtasia suite of video production software, he is a highly sought out resource and the “go-to guy" of many of the top internet marketing names such as Mike Filsaime, Willie Crawford, Ken McCarthy, Bob “The Teacher" Jenkins, Perry Lawrence and many more.