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Data and Business Intelligence professional with 8+ years of experience in retail and e-commerce analytics, delivering actionable insights that guide commercial and strategic decisions. Skilled in analyzing sales, inventory, product performance, and consumer behavior to uncover market trends, evaluate pricing and promotional strategies, and benchmark against competitors. Experienced in designing advanced A/B tests and measurement frameworks to forecast, plan, and assess campaign impact. Adept at translating complex data into clear dashboards and market insights that support client engagement, revenue growth, and customer retention. Collaborative and adaptable, with a proven track record of partnering with cross-functional stakeholders across product, operations, finance, and sales to solve business problems and inform long-term strategies.