Communications. Copywriter. Consultant.
I'm a marketing consultant and business coach with extensive experience in marketing strategy, digital marketing, marketing communications, and web development. Focusing primarily on entrepreneurial professionals and skill-based entrepreneurs, I help my clients grow their businesses by improving their visibility, driving demand, raising conversions, removing bottlenecks, and increasing revenues.
For the better part of 30 years, I've pioneered successful marketing strategies that were instrumental in generating over $300 million in sales. I've led cross-functional teams and gained deep experience working with various platforms and tools. Over the course of my career, I've built a vast breadth of expertise and consistently refined my marketing acumen with multiple certifications in digital marketing and analytics.
I've worked with thousands of businesses around the world in a wide variety of industries on improving their marketing ROI. For example, one client experienced an increase of 700% in targeted traffic in the first quarter of working together. Another generated over $342,000 in sales during the first two weeks. And another found $420,000 in extra sales after making improvements to their user experience.
I'm a published author (three books) and speaker, and I'm often invited to speak at industry events and to appear as a guest expert on business podcasts and radio programs. I've mentored hundreds of aspiring copywriters, marketers, and business owners, and I was also a teacher at a local business school where I taught marketing principles, marketing management, professional selling, web design, and ecommerce.