Lena Gustafsson, ICF PCC, holds a Master of social sciences majoring in Psychology. Living in Småland, a highly entrepreneurial region of Sweden, has granted her clients from all kinds of trades and the majority of her clients are self employed. She is also coaching nationally and internationally in different types of organisations, from sole traders to multinational corporations.
Besides working as a coach she holds positions as entrepreneurial start up advisor and works in different company boards. She is the representative of coaches in national council of branches in and an active member of The Swedish Association of Business, currently holding a place in their national board.
In training and coaching entrepreneurs she always focuses on what is working well and build on the strengths of the person without turning a blind eye to the challenges. Encouraging people to step up to their full potential has in her experience the bonus advantage of solving the obstacles on the way.
You find her working with her clients on the golden edge where ambition and values align and performance comes easy. Welcome to join in.