The amount of complete garbage being sold to Realtors is at an all time high. None of it results in closings and 95% of it from people who have never sold a house in their lives! I know something they will never know because I am an elite practicing agent. Let's face it, real estate is not an internet, social media or digital marketing business. In fact, all 3 have made real estate more of a PHONE business than ever before. What the social media gurus do not tell you is that you have to call a lead 5-12 times to convert 80%. This is any type of lead with no exceptions. This simple truth is the key component in what I call the 5 Essentials to Success in Real Estate. Throw out everything else and focus on these 5 Essentials and you will increase your conversion rate by 500%

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