A former professional pastry chef, Jennifer worked for luxury hotels before enrolling at Northwestern University’s Kellogg School of Management. While completing her MBA, Jennifer started her own food business out of her graduate school apartment and signed Neiman Marcus on as her first client. While running her business, she realized that food entrepreneurs lacked the type of resources and information that other industries had. Given the regulatory and permitting issues specific to food businesses, she wrote her first food business book in 2009 and has since gone on to publish several others. She also founded the popular food business website Small Food Business (www.smallfoodbiz.com) which is focused on providing food entrepreneurs with all of the business resources and tools they need to start and grow their businesses.
Since successfully selling her food business in 2012, Jennifer now focuses full-time on running Small Food Business and consulting with food businesses ranging in size from start-up to $70M in revenue. When not writing or talking about food business entrepreneurship, she can usually be found in the kitchen playing with one of her three favorite ingredients – butter, sugar, or chocolate.