Paid Search, YouTube Ads, Python, Data Science, Dad, Husband
I am a Paid Search expert, Python programmer, and Data Scientist.
I worked 9+ years behind-the-scenes as the backbone of paid search for a +50 person digital marketing agency. Every day I was deep in-the-weeds solving problems, optimizing client accounts, mentoring and testing new marketing features and strategies.
At one point, the agency had onboarded too many clients for one person to handle. My options were: work harder, or work smarter. I chose to work smarter and built several PPC desktop software programs such as: PPC Campaign Generator and Keyword Grouper.
Eventually, not software nor Excel was enough. That's when I made the commitment to learn Python Programming. Learning Python has allowed me to scale efficiently and process boring tasks in minutes instead of hours.
Python eventually led me to the world of data science and machine learning. I've built countless predictive models that allowed me to transform, aggregate and make sense out of mountains of data to make data-driven decisions.
I also have a B.S. in Finance... complete waste of time.