Since 1998 James has evolved his web expertise every time a new successful widget or promising service arrived on the Internet. He has a keen sense of what works for each type of website he is developing or consulting; be it a product, service or advertising portal. James has taken full advantage of his time as a web professional to learn and test each technique, component, CMS and marketing element to create a body of work rare among web pros. He did this by working on projects of varying levels and types, and by developing his own websites to employ his expanding expertise.
In recent years James has developed his skills in a number of important areas:
- Internet Marketing - After creating successful email marketing campaigns for many years James has employed new techniques with banner ads, social networking outreach, SEO/SEM campaigns and viral marketing that has led to increased quality visitor traffic to each site he has developed or consulted for.
- Content Management Systems - There are many open source CMS platforms to choose from and James chose Joomla! to be the best system for small to large sites. This opened up a new frontier of development leading to a powerful array of tools for designing and developing a website.
- Graphics & Internet Media - James has continued his expansion in the use of engaging and effective graphical interfaces with each website and project. By learning advanced CSS techniques, coupled with well crafted web graphics, James can build effective sites that are easy to manage and update.
- Search Engine Optimization (SEO) / Search Engine Marketing (SEM) - The obvious fact is that a website will not be found if search engines are not considered from the get go. James is the real deal when it comes to SEO/SEM and does not just claim to have this ability like so many of his developer counterparts. From the nuances of choosing which keyword phrases to focus on to implementing a highly successful SEO or SEM campaign, James has proven many times over how it works. This leads to better than ever ROI or matching traffic for a website.