I have been working in the recruitment field for over 15 years now and have also completed my Bachelors Degree in Human Resources. In addition, I also actively recruit thorough a specialist boutique recruitment business which specialises in the HR field, which means I regularly deal with HR across all levels and have daily interactions with in-house recruiters.
Too often I have seen candidates who have great skills and abilities, but just don't know how to package that information to “sell" to a prospective employer. Which isn't surprising really – no-one ever teaches us how to get a job, you just sort of get on with it and hope for the best. I didn't think that was good enough, so I developed a range of online courses and videocasts for jobseekers to support them in creating and developing their “marketing toolkit".