Hugh Taylor

Writing and Public Relations

Hugh Taylor has created marketing content for such clients as Microsoft, IBM, SAP, Google, Advanced Micro Devices, and Lockheed Martin. As Social Software Evangelist for IBM Software Group he developed a unique financial payback model to quantify ROI for social software in the corporate environment. The resulting paper received the Marcom Platinum Award for Whitepaper Writing. As Public Relations Manager for Microsoft's SharePoint Technologies, he was responsible for generating the “Billion dollar juggernaut" story that helped make SharePoint a high profile product for the company, generating over 800 pieces of press coverage in one year. He is a Certified Information Security Manager (CISM) and lecturer at the University of California, Berkeley's Law School and Graduate School of Information. He is the author of the books B2B Technology Marketing (2013), Event-Driven Architecture: How SOA Enables the Real-Time Enterprise (Addison Wesley 2009), The Joy of SOX: Why Sarbanes Oxley and Service-Oriented Architecture May Be The Best Thing That Ever Happened To You (Wiley 2006) and Understanding Enterprise SOA (Manning, 2005) as well as more than a dozen articles on business and technology.

Hugh is also a frequent speaker at industry conferences, including the Institute of Internal Auditors (IIA), the Microsoft Business Process Modeling and SOA conference, the HP Technology Forum, and IBM Rational DeveloperWorks. He has consulted with dozens of entrepreneurs and crafted business plans that have helped these new ventures get funded. He earned his AB, Magna Cum Laude from Harvard College in 1988 and his MBA from Harvard Business School in 1992. He lives in Cleveland, Ohio.

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