Helene Michel

Professor, Innovation Management & Serious Games

I am a senior professor at Grenoble Ecole de Management,(France). I specialised in innovation management and started working on serious games in 2003. I run seminars on innovation management using games to enhance innovation process.

My key objective is to engage people in complex or boring tasks and make non-experts get involved in the innovation process.10 years ago I found that game was a great lever to empower people to innovate. I have developed this method using Rubik's cube to help companies imagining new ideas of products and services and therefore develop their business. I have used this method to more than 600 master degree students and I have trained more than 50 professionals and consultants. Until now I have supported the creation of more than 100 projects (products and services) by this method. It is stimulating and disruptive. I would be happy to share.

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