Gigi Johnson created the "Internet Marketing and Branding for Musicians" course at UCLA's Herb Alpert School of Music in 2010, which is now a core part of the Music Industry Minor there. This section is a core piece of that class. Earlier, she also ran the Entertainment and Media Management Institute at the UCLA Anderson School of Management. She has also taught digital media in both Spain and Abu Dhabi.
She also runs Maremel Media, which has produced and distributed music and online video since 2004. Dr. Johnson’s corporate background includes being SVP/General Manager of two video-on-demand channels at Studio 4 Networks and SVP/Managing Director at Bank of America.
Dr. Johnson has an Ed.D. in Education and Media Studies from Fielding Graduate University; an MBA from UCLA Anderson; and a bachelor’s degree in Cinema-Television Production from the University of Southern California’s renowned School of Cinematic Arts.