Frumi Rachel Barr
Scale UP Expert
Dr. Frumi Rachel Barr is truly an entrepreneur having started and run 5 entrepreneurial adventures prior to following her passion for guiding the success of CEOs and their teams to Scale Up safely.
Money and a plan don’t guarantee execution
Execution depends on communication, cascading priorities throughout the organization and an external guide that holds the team accountable and keeps the momentum going. Lots of companies know what to do – it’s the doing that needs an external guide. That’s what we provide. We have synthesized the best systems on the planet to create “The Frumi Fix” to track team initiatives and progress.
Dr. Frumi’s "Why" is to create a safe place for leaders and teams to discuss what matters most. She is known as The CEO’s Secret Weapon. Her Who: Dr. Frumi guides creative, ambitious CEOs and Entrepreneurs who want to grow their businesses, so they have more freedom and a fabulous culture. Her how: Dr. Frumi works with companies of all sizes to Scale Up and to create greater alignment, effectiveness and accountability to gain traction. She focuses on culture first to create an environment that allows for the right decisions to be made regarding Vision, Culture, Strategy, Metrics, Execution, Cash and Data Management. Using practical tools, outcomes include higher revenue and profitability, with greater collaboration and accountability.
Dr. Frumi is the author of a CEO’s Secret Weapon: How to Accelerate Success. The book was ranked top business book of 2012 by ExecRank and has a foreword by her colleague Simon Sinek, international author of best-selling Start with Why.