Elsie is a fashion entrepreneur who resides in Singapore. She’s been in the fashion business for more than 2 decades, in a variety of roles as a mass-market merchandiser, a luxury brand manager, a fashion buyer, before fulfilling her life-long dream of running her own fashion business. She passionately believes that style is a skill that can be honed and cultivated. She teaches women how to create and curate a stylish-authentic wardrobe that gives them the confidence to shine and show up as THE BEST VERSION of themselves everyday.

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