Open Union of Packaging Designers

Packaging as an Effective Marketing Tool

The Open Union of Packaging Designers is an online platform created by packaging designers for packaging designers. The community website is the most effective place for designers to demonstrate their portfolio, find business partners and seek inspiration. This learning course was created by the Union’s co-founder Oleg Ivanov, a professional researcher and packaging designer. Oleg has gained invaluable experience while working on a wide range of packaging for the FMCG market, and one of his recent projects was featured in a prestigious book ‘Packaging Design’ (Braun, 2013, Switzerland).

The course was created with the assistance of Linda O’Grady. With a BA in Marketing and an M.Sc. in Advertising, Linda worked as a copywriter in Ireland for several years, writing advertising copy for TV, radio and press campaigns for clients such as Danone, Kellogg's, Dulux, Johnson and Johnson. Besides her professional qualifications, Linda has a wonderful voice, which you’ll be able to hear throughout the whole course.