Ed Scotti

Udemy Business and Marketing Skills Sherpa

Hi there! I am an Ad-Tech Product/Project Manager, Business & Career Development Executive, as well as a Graphic & Web/UI Design professional with 10+ years of agency and corporate experience researching, pitching, developing, implementing and managing strategic marketing efforts for brands across a variety of industries and media channels. My current position as a Web Development Product Manager requires me to draw from my experiential knowledge base in facilitating the improvement of existing product feature sets while also seeking to develop new products/offerings to bring to market.

My overarching goal is to spark strategic innovation in finding cutting-edge solutions for clients/users by creating a more visually engaging, efficient and dynamic user experience for them. I continually strive to apply my skills toward helping to more meaningfully tackle creative challenges, increase the relevance of consumer interactions, drive brand lift and exceed key performance benchmarks. The answer is not always obvious in today’s constantly evolving digital climate. It is crucial to continually evaluate emerging technology and media platforms and adapt integrated strategies to better solve for business needs.

Over my professional career, I have taken the lead in managing multiple Fortune 500 clients. In a Business Development capacity I have driven long-lasting relationships from the ground up, creating a profitable partnership for the business by tilting the LTV above CAC cost; examples include Citrix, Edelman and BBDO. Moreover, I have led multiple design and development projects in either a Product and/or Project Manager position. Most recently I spearheaded efforts for the launch of the new Poptent Marketing site.