Ed Roach has worked with hundreds of successful small businesses by helping them develop unique brand positioning strategies that differentiates them from their competition for more than 25 years. Ed appreciates working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. Ed consults predominantly with businesses facilitating his proprietary process, “Brand Navigator.” This branding process effectively focuses a company’s brand, delivering a positioning strategy that can be taken to their marketplace. He also provides one-on-one online and telephone consulting.
Ed has international experience as a speaker and a branding expert, such as developing the brand for the Dar Rapid Transit Agency in Dar es Salaam in Tanzania, Africa. He also speaks internationally.
Ed has been interviewed in all media regarding branding small businesses, most recently on CBC Radio and The A Channel, in “America’s Best” magazine and the “Christian Radio & Music Industry” trade magazine, Canadian Press, CNN, Luxury Daily Magazine, China Daily USA and The Globe and Mail. Ed’s opinion has appeared in Inc, HP’s corporate newsletter, startupnation, Webalue, SmallBizClub, SmallBusinessBranding and BizX Magazine. He also blogs extensively and uses the digital realm on the web to connect and promote his services world-wide.
Ed participated in the ProctorGallagher MATRIXX program as part of a panel of dynamic experts from all over the continent.
Where you’ve seen us before:
HOW Magazine • HOW Design Live • HOW’s Parse Blog • MyDesignShop • Creative Freelancer Conference • Graphic Artists Guild • Copyblogger • PROFIT Magazine • Small Business Branding • Small Biz Club • CBS Radio Washington • Debossified • CBC Radio • iTunes • The A Channel • America’s Best Christian Radio & Music Industry • Canadian Press • CNN • Luxury Daily Magazine • The Globe and Mail • Inc • HP Corporate Newsletter • StartupNation • Webalue • BizX Magazine