Over 15 years’ experience driving strategic growth and product visibility for leading nonprofit, corporate, media and educational organizations. Highly competitive, passionate, persuasive and articulate, able to achieve results others believed to be impossible. Experienced in marketing, public relations, partnership building and product management.
Demonstrated success record in:
Branding, managing and positioning product lines.
Distilling value, overcoming objections and securing hard to close deals.
Experienced with both ad agency and direct sales strategies and tactics for television and radio.
Designing creative product marketing campaigns targeted at traditional and on-line universities.
Motivating staff to peak performance levels.
Proven record of initiative and success in ad campaign management, C-level relationship development, writing, and project management within environments from small projects to large-scale television networks and production companies.
• Ad Campaign Management • Multi-media Marketing • Account Development
• Market Research • Competitive/Strategic Planning • Budgeting/ Forecasting
• Prospecting/ Client Cultivation • Direct Mail Marketing • Cluster Sales / Packaging
HIGHLIGHTED CAREER ACHIEVEMENTS
• Revenue Generation - Within two years, generated nearly $5 million in revenue for Lock down security services.
• Account Development - Reactivated inactive accounts for Private Sector Security in Los Angeles, CA, and secured one of the year’s largest event deals.
• Market Penetration - As a Creative Service Manager for Almeda University, increased enrollment applications by an unprecedented 20% within one year.
• Effective Marketing - Increased sales 37% and revenues 24% over previous year’s figures for Family Savings Bank.