David Levy is an experienced entrepreneur and author of the book "How much money have you lost in marketing ?" who has been involved in numerous industries and businesses from startups to medium sized. His experience in bootstrap environments helped him realize that the key to successfully growing any business is through marketing. In the earlier part of his career he just couldn’t crack the marketing code and went years losing money on marketing. To build his businesses he took the path most businesses take and relied on word of mouth and salespeople to grow.

That all changed when the world went quiet during Covid. He delved into the world of marketing and discovered a revolutionary ROI approach to market that shifted the way he saw marketing. He realized that most of the business world markets in ways that are costly and ineffective. He set out to share this better way with other businesses to help them grow their businesses no matter their budget.