Digital Marketing Specialist and Teacher
David helps companies in Asia to adopt & implement digital transformation in human capitalization. He is a specialist in integrated modern marketing & media with over 3 decades. His areas of expertise include omnichannel customer engagement, digitized brand story strategy, social media marketing, digital media, and mobile marketing.
He was the APAC Regional Director for Acknowledge Asia/Adparlor and Managing Director for iProspect and Kinetic. He is also a certified trainer for the media industry in South East Asia.
Previous management roles were Redberry Media Group Chief Operating Officer, Aegis Media Group Trading Director (Commercial & Strategic Business Development role), Aegis Media Managing Director of Diversified Services (Digital and Insight) and General Manager in MindShare. An Agency Client Leader for Carlsberg, Maxis, and L’Oreal Paris.
An industry specialist and subject matter expert in integrated marketing, digital marketing, digital media, content marketing, strategic communication, customer insights, and business data analytics.
Possess strong and disciplined management skills such as P&L and cash flow management, corporate strategy development and implementation, company operation, talent management, company culture, and project management skills.
Have trained over 3,000+ sales, marketing, advertising and media professionals from Indonesia, Malaysia, Singapore, Australia, Thailand, Taiwan, Vietnam, and Hong Kong.
Developed tools and technologies skills like SurveyMonkey for Market Research Study, Final Cut Pro X for Video Production, QR Code for mobile CRM, Google Analytics for Website Analytics and Salesforce for Business Development and Key Account Management.
On a personal level, David possesses an excellent interpersonal skill i.e. negotiation, presentation, C-level and BOD communication, training, coaching and mentoring skills.