Dan – Dan
Udell grew up with the Computer industry. After graduating from
Rensselaer Polytechnic Institute with a BS degree in physics and
math, he worked at IBM's famous Thomas J. Watson Research Center in
Yorktown Heights, NY. Udell lunched daily with Benoit Mandelbrot as
he wrote the first monograph on Mandelbrot's work.
Udell was IBM's
official spokesman at the historic first launch of NASA's Space
Shuttle, where he successfully explained to 3,000 waiting reporters
why a software glitch in the Shuttle's five computers delayed the
launch for over a day. This was the first time that computers were
synchronized with software rather than with hardware.
installed a US-wide TV network, broadcast from Stamford Connecticut,
with thousands of monitors populating every IBM building to carry
daily news to employees, Udell was put in charge to make the programs
run efficiently and to ensure that the news was educating the
company's workforce. He also was made the official IBM spokesman to
announce all of the company's products, holding frequent press
conferences at the company's building at the corner of Madison Avenue
Street in New York City – working with reporters from around the
world to explain IBM's technology and products, which included the
New York Times, Associated Press, CBS News and many others.
was in charge of making the historic announcement where Apple began
using IBM's PowerPC processor in its computers – working secretly
for weeks with teams from Apple, Motorola and IBM at remote
locations. All performed at crisis mode, right down to a 2 a.m.
agreement with Motorola, which Udell was instrumental in
orchestrating. The explanation for this technology-powerhouse lash-up
had to be – and was – spot-on.
His technical knowledge was
exercised to the fullest when he was appointed IBM Director of
Communications with responsibility for working with each of IBM's
product Vice Presidents – from mainframes to laptops and software –
to help them produce their communications strategies, and communicate
to all their various publics.
Getting his hands dirty with
photography, videography and writing was a frequent occurrence. He
developed dozens of Flash animations to celebrate important IBM
technology wins, created a major film to predict how IBM computers
would be helping architects, designer and business people ten years
into the future, and single-handedly took hundreds of photographs of
IBM employees and compressed them for display in IBM's intranet
Most recently, he wrote dozens of articles about how IBM
hardware and software has been used to make customers more
competitive, which were highlighted in IBM's much publicized “Smarter
Dan is married to Mary Udell, curator of the
Shelnutt Gallery at Rensselaer Polytechnic Institute in Troy, New
York. She ls founder of the Sound Shore Gallery, which she directed
in New York and Connecticut for 20 years.