Dan Ariely is a professor of psychology and behavioral economics at Duke University and a founding member of the Center for Advanced Hindsight. He is the author of the bestsellers Predictably Irrational, The Upside of Irrationality and The Honest Truth About Dishonesty. His latest book--Payoff: the Hidden Logic That Shapes Our Motivations--comes out in November 2017.
Through his research and his (often amusing and unorthodox) experiments, Dan questions the forces that influence human behavior and the irrational ways in which we often all behave. His TED talks have been viewed over 4 million times and he publishes widely in the leading scholarly journals in economics, psychology, and business. His work has been featured in a variety of media including The New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, Science and CNN. He splits his time between Durham NC and the rest of the world.