Craig Elias is the creator of Trigger Event Selling™, author of the award-winning sales book “SHiFT! Harness The Trigger Events That TURN PROSPECTS INTO CUSTOMERS”, contributing author to the #1 Selling Book on both Amazon and The Wall Street Journal "Masters of Sales”, and a National Growth Advisor for the Goldman Sachs 10,000 Small Businesses Program.
Craig’s knowledge of Trigger Evens has resulted in:
- Winning a $1,000,000 prize in a Global Billion Dollar Idea Pitch Competition
- Coverage on NBC news, in The New York Times, The Wall Street Journal, The National Post, and Sales and Marketing magazine
- His first company being twice named by Dow Jones as one of the 50 most promising companies in North America
- Being the #1 sales person at a large telecommunications company withing six months of joining the company
- Being named 15th to the Forbes list of the 30 most social sales people on the planet