Hi I'm Charlene, founder of The Sales Ops Effect. I train Sales Operations professionals on how to succeed in small businesses.

As a function Sales Operations, Revenue Operations, and Sales Enablement (there are many names and niche disciplines) is new with an approximate tipping point start date of 2007. My mission is to spread awareness of this new and influential profession and open the doors to people from all backgrounds so that future businesses grow sustainably and predictably utilising the best skills of a diverse, collaborative workforce.

Using supporting software like Salesforce dot com I’ve provided clarity and transformed Sales Operations within best-in-field organisations internationally for over 13 years.