Facebook marketing for authors is essential to finding fans and potential buyers of your book. Marketing on Facebook is one of the easiest ways of promoting your book to find people who are truly interested in the topic you are writing about.
Cassandra Cholaki has a passion for teaching authors the most effective ways of marketing their books. Cassandra focuses much of her time meeting and partnering up with industry experts to help authors marketing their books in the most effective ways.
She believes an effective book promotion strategy must be centered around finding laser targeted audiences and Facebook is one of the best places to do that.
With each new book an author publishes, authors must have an effective book promotion strategy which must extend well beyond their just publishing their books to the many publishing platforms. The keys to success with book marketing is to:
1) Know your audience
2) Make sure your audience is big enough and you can get a massive following easily (before you publish)
3) Know what makes your audience and fans tick!
4) Have a social presence - fans love that!
5) Never stop marketing
Once authors have these basic principals in place, they are pretty much guaranteed maximum exposure for their books for a very long time. As you can tell, Cassandra is very passionate about this topic!
Cassandra currently lives in San Diego and she holds a MA in Marriage, Family, and Child Counseling. She also has a MSD Doctor in Metaphysics.