International Business Professional, Master in International Commerce and Master in Market Research and Consumer Behavior
I have 7+ years experience in formulation and execution of internationalization strategies, development of innovation projects and market validation. I have focused my career in helping companies design sustainable and profitable business units, entering foreign markets and in the development of social entrepreneurship ecosystems in Colombia.
I have led innovation processes in companies like Solla, Compañía de Galletas Noel, Grupo Crystal, Coca-Cola, Organización Corona y West Química.
I am very curious and creative. Passionate about entrepreneurship, consumer behavior and innovation.
My areas of expertise are business model innovation, trend hunting, consumer behavior and strategic marketing.