Cam Marston is the president of Generational Insights. He works with companies to prepare them for the changes created by the generational transitions in the workplace and the marketplace. The author of three books and two eBooks, his research reveals the changes occurring today and the changes forthcoming and how to prepare. Through lectures, videos, workshops, and consultation, Cam's clients move forward with plans to address their companies, their sales efforts, their recruiting strategies, and their retention strategies. For nearly twenty years, Cam and his company have been the marketplace leaders in the realm of generational differences. Clients range for large multi-national companies to local and regional family businesses.