Brenda Bence

International Corporate and Personal Branding Expert

Brenda S. Bence is an internationally-recognized branding expert, Certified Speaking Professional, Certified Executive Coach, and the award-winning author of five corporate and personal branding books.

With an MBA from Harvard Business School, Brenda spent the first 20 years of her career building mega brands for companies like Procter & Gamble and Bristol-Myers Squibb, where she was a senior executive responsible for billion-dollar businesses across four continents and 50 countries.

In 2002, Brenda left the deep-pocketed corporate branding world to start her own company - Brand Development Associates International, Ltd ("BDA").  From scratch - and with almost empty pockets - Brenda used inventive, low-cost methods to build her own international brand. Now doing business across 30 countries and with offices in both the U.S. and Asia, BDA provides training, speaking, and executive coaching services to clients located across six continents. 

Today, Brenda travels the globe speaking, training, and coaching entrepreneurs, solo-preneurs, SMEs, and large corporations alike how to achieve greater business success through creative, practical, yet low-cost brand development.  Visit, and

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