I'm Barry Silverstein and I'm delighted you are considering taking my course, Big Brand Strategies for Small Brands. I have over 30 years of experience in branding, advertising, and marketing, and I’ve been a brand marketing consultant and professional freelance business writer for 6 years.
I work with a select group of clients, assisting them with brand marketing, website development, and online marketing strategies. I am a brand marketing consultant for the Small BusinessCenter associated with an Asheville, North Carolina college, where I help scores of small businesses, often 1-person endeavors, develop and market their brands.
I write extensively for Brandchannel.com, the world’s leading online branding forum, as well as for other national websites and blogs. I co-authored the book The Breakaway Brand (McGraw-Hill). I wrote the books Business-to-Business Internet Marketing and Internet Marketing for Information Technology Companies (both published by Maximum Press). I am also the author of three small business management books in the Collins Best Practices series (published by Harper Collins) and several eGuides, including Branding 123: Build a Breakthrough Brand in 3 Proven Steps (www.123eguides.com).
I was a Senior Vice President at Arnold, a top 20 U.S. ad agency and prior to that, I was president/CEO for 20 years at Directech, Inc., a $5 million direct and Internet marketing agency that I founded. I also worked in brand and creative management for Epsilon, a leading database/direct marketing firm.
During my career, I have worked with a long list of clients including:
Consumer Products and Services
Gillette, Royal Caribbean, Tyson, Vonage
BayBank (merged to become Bank of America), Citizens Bank, Fidelity Investments, Key Bank, The Hartford
Cisco Systems, Digital Equipment Corporation, IBM, Lotus Software, NCR, RSA Security, Sun Microsystems