Ayman van Bregt (Illumeo)
Ayman van Bregt is a digital strategist and cofounder of the Dutch Social Media Academy.
During his work, Ayman shows, through stimulating and confronting, practice examples how organizations can stay connected to their clients and how to create more value for them in a world where internet and technology affects society and consumer behavior.
Ayman focuses on consumer behavior in a digital world where the human dimension is the key to success for organizations.
His passion is to have organizations create more value for the consumers through (digital) marketing communication tools.
Ayman is specialized in digital value creation, internet technology and innovation, marketing communication and strategy development.
Ayman attained valuable knowledge and experiences during his various marketing positions at multiple listed companies (IBM, Microsoft and TeliaSonera).
Since then, he’s been working as advisor, concept developer and (digital) strategist.
He applies this knowledge in many ways, several consultancy projects, trainings and courses for Adformatie Groep, CIZ, Erasmus University, FonQ, Hay Group, Keesing Media Group (Denksport), Kluwer, KRO, ONVZ, Rabobank, Shell, Wehkamp and other organizations.
Based on his knowledge about digital value creation, Ayman advises and has advised (international) startups on a regular basis (including Creatubbles, Poken, Poolz and Sqilzer).
Ayman is a certified NIMA-teacher and Senior Marketing Professional (SMP). As teacher and developer of courses he is committed to course institutions (including ICM Opleidingen & Trainingen) and business schools (TIAS, European Institute for Brand Management (EURIB) and the Institution for Sales and Account Management (ISAM) and Vlerick).
Ayman’s knowledge is also found in different media publications. He is the author of more than 10 books regarding digital marketing and social media. His most successful book sold more than 10.000 copies. In addition to that, he is also known for giving interviews on various radio and television shows over the years.
Ayman provides lectures, workshops, master classes and (customized) training programs and the role of a chair at an event. Starting point for every inspiration session is the desired development from the perspective of knowledge, attitude and behavior for the target audience . Subjects that can be covered in inspiration sessions are:
• Big data
• (New) business models
• Content Marketing and content strategy
• Customer Management (CM) Customer Relationship Management (CRM)
• Customer Experience (CX) and Customer Experience Management (CXM)
• Customer journey (CJ) and touchpoints
• Digital disruption
• Digital marketing
• Digital transformation
• Digital value creation
• Growth hacking
• Inbound marketing
• Lean startup
• Mobile marketing
• Social media and social business