Anna Akbari, PhD is a sociologist, former NYU and Parsons professor, writer, and entrepreneur with over 15 years of experience conducting sociological research, consulting for corporations and startups alike, and working directly with individual clients. Niche areas of expertise include the sociology of technology and human/tech relationships, visual self-presentation, virtual identity, Millennials, workplace culture, happiness, visual culture. Past clients include DIRECTV, Cisco, Toyota, Samsung, Converse, Coca-Cola, Lenovo, Tata Communications, CableLabs, SABMiller, Pepsi, Avon, Vitamin Water.
Anna is the founder of Sociology of Style, which takes an intelligent approach to personal image consulting and offers life coaching services that reframe your life like a startup. She is also a partner at HVCK, a global innovation consultancy. She is the creator of the Sociology of TV, which offers videos and white papers on the social significance of television media in public spaces.A prominent thought leader, she is active on the lecture circuit and contributes to media outlets including TED (check out her TED talk on "Digital Happiness"), CNN, The Atlantic, The Huffington Post, Bulletproof Executive, Forbes, DailyWorth, and the Financial Times.