Dr Amy Wong

Professor of Services Marketing, GlobalNxt University

Dr Amy Wong is Professor of Services Marketing at GlobalNxt University, an accredited pioneering online university with academic head-quarters based in Asia (Kuala Lumpur, Malaysia) with a diverse student base across 75 different countries. She teaches Strategic Management, Marketing Strategy, Consumer Behaviour, Management of Services and Capstone Management Project.

Prior to joining GlobalNxt University, Dr Wong taught at the Department of Marketing and International Business, Lingnan University, Hong Kong. She has published in several international journals such as the Journal of International Consumer Marketing, Market Intelligence Planning, Qualitative Market Research: An International Journal, Journal of Services Marketing, International Journal of Quality and Reliability Management, Managing Service Quality, International Journal of Retail and Distribution Management, International Journal of Customer Relationship Management and the Australian Journal of Hospitality Management, as well as presented at many international conferences.

Dr Wong earned her PhD in Management from Monash University. Her research interests include relationship marketing, services marketing and consumer behaviour. She is a member of the Australian Institute of Management, the Golden Key National Honor Society and the Association of Consumer Research.

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