Leading subject matter expert in the mobile app development, game development, and user acquisition industries including in-depth comprehension in underlying technologies, digital advertising, and monetization strategies for B2B and B2C audiences.
• Growth Hacker: 7+ years experience providing product marketing strategy, brand positioning, and innovative creative direction for companies to drive exponential growth through both online and offline channels
• Innovative Leader: Made TV history by bringing the "hand scribing" style video to national television which ended up outperforming other in-house TV ads by 102% and laid the groundwork for a $25M TV advertising campaign at Efinancial
• Profit Oriented: Consistent history of planning, managing, and optimizing customer acquisition campaigns that delivered over $100 million in savings and revenue
• Extreme Bias for Action: Strong award-winning reputation for “getting things done”