A short, professional bio is one of those things most people don't think about until, all of a sudden, we've been asked to "shoot one over via email" and have approximately one afternoon to come up with it.
That's when we scramble.
And when we scramble, our bio ends up reading like this:
Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Previously, Rodney worked as a marketing manager for a tech software startup. He graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing."
... Woof, that was dull. Are you still with me? I swear, not even adding a tidbit about his cats would liven that bio up.
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To be fair, in certain contexts, your professional bio does need to be more formal, like Mr. Erickson's up there. But in many cases, writing a bio that's readable -- even conversational -- is actually a really good thing. That means dropping that traditional format of listing your accomplishments like a robot and cramming as much professional-sounding jargon in there as you can.
Remember: The people reading your bio are suffering from information fatigue. If you don't hook 'em in the first line, you'll lose them quickly.
Alright, I know what you may be thinking ... So what? It's just a bio.
(P.S. Want to give your professional brand a boost? Take one of HubSpot Academy's free certification courses. In just one weekend, you can add a line to your resume and bio that's coveted by over 60,000 marketers.)
Why Does Your Professional Bio Matter?
I mean, how many people actually read those things, anyway?
The answer: A lot of people. More importantly, though, there's no way to tell exactly who is reading it -- and you always want it to be ready for when the right people to come across it. And when they do, you want it to catch their eye. In a good way.
You see, while your resume is only useful for when you're actively applying for specific positions, your professional bio is much more visible. It can live on your LinkedIn profile, your company's website, your guest blog posts, your speaker profiles, your Twitter bio, and many other places.
And, most importantly, it's the tool that you can leverage most when you're networking.
Bottom line? People will read your professional bio. Whether they remember it, and whether it makes them actually care about you, is a matter of how well you present yourself to your intended audience.
So, what does a top-notch professional bio look like?
Let's take a look at some great examples. We've curated some of the best real professional bio examples we've ever seen online. Check 'em out, and use them as inspiration when crafting your own