User Feedback Surveys: Fundamentals
4.7 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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User Feedback Surveys: Fundamentals

Web Analytics tells us 'what' visitors do. Learn how to ask your website's visitors 'why' they do what they do?
4.7 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
559 students enrolled
Last updated 3/2014
Current price: Free Original price: $50 Discount: 100% off
30-Day Money-Back Guarantee
  • 2 hours on-demand video
  • 1 Article
  • 11 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • This complete A-to-Z course on Online Feedback will make any person taking the course knowledgable and competent in selecting, setting up, using, analyzing, and reporting using online feedback tools with the purpose of improving and optimizing a company's website, services and/or products.
View Curriculum
  • An interest in wanting to ask, listen, learn, and act on online feedback from your, or your client's, website in order to improve it, or its services, and products.

This course will teach you all you need to know about collecting online customer feedback, also known as user feedback, through short surveys and using it to optimise your website and services.

To begin, you'll learn about:

  • the business benefits of online customer feedback
  • how to select a feedback tool that works for your business
  • what you need to consider when setting up the tool
  • how to test the tool

After that, I'll help you understand:

  • the differences between passive and active collection
  • how crucial it is to define goals for your feedback collection process
  • the 3 pillars of web forms Relation, Conversation, and Presentation
  • how to fine tune your collection methods

To close off, I'll walk you through:

  • the basics of analysing feedback data
  • how to report the data and insights effectively
  • how to create a culture of optimisation

You won't leave the course empty handed. With bags full of new knowledge, you'll have checklists to work with for when you get started for yourself.

Start today and learn how you customers, your website visitors, can help you improve your company and its online activities.

Who is the target audience?
  • Some level of Online Marketing knowledge would help, but is not essential to completing the course successfully.
Curriculum For This Course
42 Lectures
Personal Introduction
1 Lecture 02:11
Course Introduction
5 Lectures 15:08

Who uses User Feedback surveys?

Facts & Myths about User Feedback surveys

Slides from Section 1
39 pages
Business Benefits
5 Lectures 10:20
Why should you collect User Feedback?

What kind of insights can User Feedback surveys give you?

Is it User Feedback Surveys versus NPS, or not?

Business Case: How insightsfull is NPS without User Feedback?

Slides from Section 2
22 pages
Selecting User Feedback survey tools
4 Lectures 20:55
How do User Feedback survey tools work?

What must I consider when selecting a tool?

What tools are there to collect User Feedback?

Slides from Section 3
52 pages
Setup and Testing
4 Lectures 08:44
What do I need to consider during implementation?

Placing a Javascript on your site

Testing the User Feedback survey tool

Slides from Section 4
17 pages
Collection Methods and Goals
5 Lectures 10:39
What methods are there to collect User Feedback?

Collection and Placement considerations

What should my goals be?

Which collection method best suits my goals?

Slides from Section 5
31 pages
Forms & Design
2 Lectures 02:39
Recommended reading for form design

Slides from Section 6
5 pages
Questions and Structures
7 Lectures 17:56

Consider these basic principles before asking

What questions should I ask?

List of example questions

The 5 Golden Questions

Business Case: Active collection in the checkout process

Slides from Section 7
28 pages
Motivation, Targeting and Follow-up
4 Lectures 09:01
Targeting User Feedback collection

Should I consider incentives or not?

Following up on User Feedback survey responses, should you?

Slides from Section 8
16 pages
Analysis and Reporting
4 Lectures 17:06
What can we expect from User Feedback survey tools?

Back-end examples of User Feedback survey tools
9 pages

What can you do to find insights in data?

Slides from Section 9
28 pages
1 More Section
About the Instructor
Matthew Niederberger
4.7 Average rating
7 Reviews
559 Students
1 Course
Owner at

As owner of Lean Insights and conversion rate optimization specialist I spend my time helping companies gain insights into their website visitors' behaviors. I help them answer questions such as:

  • What is stopping my visitors from completing a purchase?
  • How do visitors interact with the website?
  • Is poor performance affecting my conversion rates?
  • How do visitors navigate through my website?

By using affordable and effective tools companies can quickly gain insights into how visitors currently use, and would like to use, the website.

Conversion rate optimization does not have to be expensive to be effective. I can show you how.