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This course will teach you all you need to know about collecting online customer feedback, also known as user feedback, through short surveys and using it to optimise your website and services.
To begin, you'll learn about:
After that, I'll help you understand:
To close off, I'll walk you through:
You won't leave the course empty handed. With bags full of new knowledge, you'll have checklists to work with for when you get started for yourself.
Start today and learn how you customers, your website visitors, can help you improve your company and its online activities.
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Course Introduction|
How will this course work?Preview
What are User Feedback surveys?Preview
Who uses User Feedback surveys?
Facts & Myths about User Feedback surveys
Slides from Section 1
|Section 2: Business Benefits|
Why should you collect User Feedback?
What kind of insights can User Feedback surveys give you?
Is it User Feedback Surveys versus NPS, or not?
Business Case: How insightsfull is NPS without User Feedback?
Slides from Section 2
|Section 3: Selecting User Feedback survey tools|
How do User Feedback survey tools work?
What must I consider when selecting a tool?
What tools are there to collect User Feedback?
Slides from Section 3
|Section 4: Setup and Testing|
What do I need to consider during implementation?
Testing the User Feedback survey tool
Slides from Section 4
|Section 5: Collection Methods and Goals|
What methods are there to collect User Feedback?
Collection and Placement considerations
What should my goals be?
Which collection method best suits my goals?
Slides from Section 5
|Section 6: Forms & Design|
Recommended reading for form design
Slides from Section 6
|Section 7: Questions and Structures|
4Q and the User Feedback survey revolutionPreview
Consider these basic principles before asking
What questions should I ask?
List of example questions
The 5 Golden Questions
Business Case: Active collection in the checkout process
Slides from Section 7
|Section 8: Motivation, Targeting and Follow-up|
Targeting User Feedback collection
Should I consider incentives or not?
Following up on User Feedback survey responses, should you?
Slides from Section 8
|Section 9: Analysis and Reporting|
What can we expect from User Feedback survey tools?
Back-end examples of User Feedback survey tools
What can you do to find insights in data?
Slides from Section 9
|Section 10: Resources|
Complete Slide Deck
As owner of Lean Insights and conversion rate optimization specialist I spend my time helping companies gain insights into their website visitors' behaviors. I help them answer questions such as:
By using affordable and effective tools companies can quickly gain insights into how visitors currently use, and would like to use, the website.
Conversion rate optimization does not have to be expensive to be effective. I can show you how.