User Feedback Surveys: Fundamentals

Web Analytics tells us 'what' visitors do. Learn how to ask your website's visitors 'why' they do what they do?
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  • Lectures 42
  • Length 10 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 2/2014 English

Course Description

This course will teach you all you need to know about collecting online customer feedback, also known as user feedback, through short surveys and using it to optimise your website and services.

To begin, you'll learn about:

  • the business benefits of online customer feedback
  • how to select a feedback tool that works for your business
  • what you need to consider when setting up the tool
  • how to test the tool

After that, I'll help you understand:

  • the differences between passive and active collection
  • how crucial it is to define goals for your feedback collection process
  • the 3 pillars of web forms Relation, Conversation, and Presentation
  • how to fine tune your collection methods

To close off, I'll walk you through:

  • the basics of analysing feedback data
  • how to report the data and insights effectively
  • how to create a culture of optimisation

You won't leave the course empty handed. With bags full of new knowledge, you'll have checklists to work with for when you get started for yourself.

Start today and learn how you customers, your website visitors, can help you improve your company and its online activities.

What are the requirements?

  • An interest in wanting to ask, listen, learn, and act on online feedback from your, or your client's, website in order to improve it, or its services, and products.

What am I going to get from this course?

  • This complete A-to-Z course on Online Feedback will make any person taking the course knowledgable and competent in selecting, setting up, using, analyzing, and reporting using online feedback tools with the purpose of improving and optimizing a company's website, services and/or products.

Who is the target audience?

  • Some level of Online Marketing knowledge would help, but is not essential to completing the course successfully.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Personal Introduction
Section 1: Course Introduction
How will this course work?
What are User Feedback surveys?
Who uses User Feedback surveys?
Facts & Myths about User Feedback surveys
Slides from Section 1
39 pages
Section 2: Business Benefits
Why should you collect User Feedback?
What kind of insights can User Feedback surveys give you?
Is it User Feedback Surveys versus NPS, or not?
Business Case: How insightsfull is NPS without User Feedback?
Slides from Section 2
22 pages
Section 3: Selecting User Feedback survey tools
How do User Feedback survey tools work?
What must I consider when selecting a tool?
What tools are there to collect User Feedback?
Slides from Section 3
52 pages
Section 4: Setup and Testing
What do I need to consider during implementation?
Placing a Javascript on your site
Testing the User Feedback survey tool
Slides from Section 4
17 pages
Section 5: Collection Methods and Goals
What methods are there to collect User Feedback?
Collection and Placement considerations
What should my goals be?
Which collection method best suits my goals?
Slides from Section 5
31 pages
Section 6: Forms & Design
Recommended reading for form design
Slides from Section 6
5 pages
Section 7: Questions and Structures
4Q and the User Feedback survey revolution
Consider these basic principles before asking
What questions should I ask?
List of example questions
The 5 Golden Questions
Business Case: Active collection in the checkout process
Slides from Section 7
28 pages
Section 8: Motivation, Targeting and Follow-up
Targeting User Feedback collection
Should I consider incentives or not?
Following up on User Feedback survey responses, should you?
Slides from Section 8
16 pages
Section 9: Analysis and Reporting
What can we expect from User Feedback survey tools?
Back-end examples of User Feedback survey tools
9 pages
What can you do to find insights in data?
Slides from Section 9
28 pages
Section 10: Resources
Complete Slide Deck
245 pages

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Instructor Biography

Matthew Niederberger, Owner at

As owner of Lean Insights and conversion rate optimization specialist I spend my time helping companies gain insights into their website visitors' behaviors. I help them answer questions such as:

  • What is stopping my visitors from completing a purchase?
  • How do visitors interact with the website?
  • Is poor performance affecting my conversion rates?
  • How do visitors navigate through my website?

By using affordable and effective tools companies can quickly gain insights into how visitors currently use, and would like to use, the website.

Conversion rate optimization does not have to be expensive to be effective. I can show you how.

Ready to start learning?
Take This Course