This course is for those who would like to understand what makes a web or mobile experience engaging and how to design for it in a systematic way. How to make people take action, come back and stick to your application?
This workshop has two parts:
1. During the first part, we explore the key principles of an engaging digital experience.
What do people expect at every touch point with a digital service? How can we meet these expectations in the most effective way? Which engagement and motivational techniques to use?
We will dive deeper into the elements of content, branding, usability best practises, visual design, layout, game mechanics and motivational techniques. Using real examples, we will analyse when and how to use them in the most appropriate way in order to make people to take action, come back, stay and become loyal users of a digital service.
2. The second part is more hands-on. Using a real-life case study, we'll go through the initial phases of the user experience design process. Through 5 hands-on exercises, we will crystallize the product's idea and turn it into a product sketch.
After taking this course, you will:
What's the format?
The course consists of 19 video lectures.
I presented the design strategies and techniques in a structured framework. It will serve you like a system you can easily apply for making any web or mobile experience more engaging for the people.
You'll also find lots of examples from various contexts, which clearly illustrate what makes or breaks an engaging digital experience.
And you will practically experience how to crystallize an idea and turn it into a product sketch.
A few final notes…
Together with my design team at InfinVision, we've been designing web and mobile experiences for diverse clients in New York, London, Paris, Dublin, Santiago de Chile over the last 10 years. We have also launched a design-briefing tool – My Visual Brief, which helps graphic and web design teams to set the right direction for a design project.
The goal of this course is to share this experience with you in a systemized way while helping you to design better digital experiences for the people.
Let's get started!
What is a user experience and its role in creating an authentic brand experience?
Over the last 10 years I've helped clients in New York, London and Paris to design and build diverse digital services. Together with my team at InfinVision, we have observed what works and what doesn't.
Drawing on this experience, we have identified 5 key components that a good digital experience should have which I present in this video.
The components are presented from the point of view of a user. At every touchpoint the user has with the service, we need to provide the right information, hooks, encouragement and support. So that the new user feels welcomed, comfortable, engaged and inspired to start using and keep using your service. So that his experience is positive and memorable.
When a user stumbles upon a new website or digital service, the first thing s/he needs is to understand what it is all about. Thus, the website needs to clearly present its offering, set the right expectations and guide the user towards what to do next.
Let's examine how the website or mobile app should clearly present the service.
Once the user understood the offering, the next step is to engage him/her emotionally so s/he is excited about the service. Let's explore the techniques, which help to engage people emotionally.
Once a user is convinced that a digital product or service is for him/her, the next step is to engage the user to take action for the first time.
Let's examine different techniques that websites and mobile apps employ in order to motivate people to take action for the first time.
Once the user has signed up and used the service for the first time, the next challenge is to ensure that s/he sticks to the service and keeps using it.
It is possible to achieve this “stickiness” by employing the usability best practices and adding value through gamification.
Once the digital service provides enough value for its users and meets their core needs, the next challenge for a digital brand is to nurture the relationship with its users and create loyal ties.
In this video, we will step into the territory of marketing and examine 2 strategies:
Understanding these strategies will enable us to appreciate the bigger picture of brand experience design and thus be better product designers.
To understand what works and what doesn't for the users and how to improve their experience moving forwards, we should track certain performance indicators.
Let's examine these key performance indicators (KPIs) and the tools we could use to measure them.
Now, let us step back and solidify the key points of this course.
To better understand the process of turning an idea into a product sketch, we will use a real-life case study. Here, we present this case study.
Before we start designing, we need to understand the people who will be using our digital product or service. This exercise will take you through the process of visualizing the user (or “creating the persona”).
After we have visualized the users for whom we will design the service, the next step is to identify what they could accomplish while using our service. This exercise demonstrates how to identify the user tasks.
From all the ideas you generated so far, the next step is to choose those tasks, which are crucial for the digital service to add proper value and work flawlessly. During this exercise we will prioritize the user tasks.
At this stage we can start shaping up the idea and turning it into a tangible product. For that, we need to brainstorm the features.
Now, the fun part – sketching! We will start visualizing the product we are about to design.
Egle, together with her design team at InfinVision, has been helping clients over the last 10 years in New York, London, Paris and Santiago de Chile to create engaging digital experiences for their audiences.
She loves sharing her experience through workshops and trend briefings. At the moment, she is creating a design briefing tool My Visual Brief. Its mission is to help web and graphic design teams to set the right direction for their design project.