
Overcome intimidation by focusing on the essential Google Analytics metrics that matter, presented as a simple, step-by-step guide for the Udemy course.
Explore what analytics are and how they measure data for your course. Learn how enrollments, traffic sources, and user activity reveal how people access and engage with your course.
Learn how analytics work with Google Analytics, using a pixel to track where visitors come from, what pages they view, and where they exit.
Discover how analytics reveal user behavior and identify weak points on your site or course. Track conversions and traffic sources to optimize page effectiveness and outcomes.
Explore nine Google Analytics capabilities for Udemy courses, including real-time data, coupon source tracking, referral sites, conversion tracking, geographic insights, search queries, social media analytics, lecture engagement, and funnels.
Create goals in Google Analytics to track course landing page views and purchases by using custom goals, a destination, and regular expressions.
Set up a funnel in Google Analytics for a Udemy course using a destination goal with a regular expression to track the landing, checkout, and payment success pages.
Discover how UTM parameters improve campaign tracking in Google Analytics and learn to build and apply them for Udemy courses, using source, medium, and campaign name.
Discover core Google Analytics terminology that describes how activity is recorded on your site or course. Learn about sessions, users, page views, pages per session, and new versus returning sessions.
Discover how real time analytics through the real time tab overview shows who is on your course page, where they’re from, and which traffic sources, like Facebook, brought them in.
Explore the audience tab to analyze demographics, interests, language, and location; learn how new vs returning users, devices, and user flow inform marketing and course optimization.
Explore the acquisition tab in Google Analytics to see how your course attracts new users across channels like direct, social, emails, and organic search, and optimize conversions.
Understand how learners interact with your course using the Google Analytics behavior tab and overview page insights, including page views, unique views, average time, bounce rate, and exit patterns.
Explore the conversions tab to track course purchases and page-to-purchase funnel performance, including goals, funnel visualization, top conversion paths, and assisted conversions from various sources.
Use Google Analytics to identify referral sites that drive traffic to your Udemy course, monitor conversions, and address sites that steal your course.
Learn how to measure course conversions with Google Analytics, using the acquisition tab and source slash medium reports to track purchase channels, demographics, and device performance for better ROI.
Track how long learners stay on each lecture by analyzing course analytics and average time on page, identify high-engagement lectures, and inform improvements.
Analyze geographic data in Google Analytics to compare country, state, and city engagement and purchases, identify high-performing regions, and export reports for targeted advertising.
Explore funnel conversions and funnel visualization to track the landing page to checkout journey, annotate changes, compare periods, and test changes to optimize course conversions with enough data.
Learn how to measure return on investment as an instructor for your Udemy course, evaluate whether ad spend like Facebook Ads yields revenue, and avoid investing in underperforming channels.
Measure ROI using acquisition data from source/medium in Google Analytics, using UTM parameters and conversion tracking to compare ad spend to revenue.
focus your advertising on one to two platforms, measure return on investment with utm-tracked campaigns, analyze metrics, refine ads, and scale when returns are positive.
Use Google Analytics demographics to identify who purchases your course by age and gender, and track conversions. Tailor ad campaigns by country and age group to maximize return on investment.
Encourage learners to leave an honest review and feedback for this Google Analytics Udemy unofficial course to help the community and provide funds to continue creating all these courses.
*This course is not sponsored by or affiliated with Udemy, Inc.
Who should take this course?
If you have your own Udemy course and want to make more sales (I think all of us want that) then this is the course for you.
This course is beneficial to anyone who has a Udemy course because it allows you to understand how to use Google Analytics with your Udemy course to make more sales.
Google Analytics is free software that helps you better understand:
Please note that you DO NOT need to have prior knowledge of Google Analytics to take this course, everything is clearly defined in the lectures.
Please note that the course defines all of the terms you need to know to use Google Analytics and the lectures only examine areas that are beneficial for Udemy instructors.
What went into producing this course?
In total, this course is about 2 hours of total content. This course took a tremendous amount of work and has a very high production value. There was a team of three people who worked a total of 80+ hours on this Udemy course.
What is this course about?
Although Udemy offers a way to integrate Google Analytics within your course, there isn't much information available that helps you understand how powerful Google Analytics is for Udemy Instructors.
This course is the resource that will help you understand the power of Google Analytics.
By using Google Analytics, you'll be able to better understand your audience more than ever before and with this knowledge, you will be able to connect with your students more easily through advertising and promotional efforts.
What kind of materials are included in this course?
This course has two different types of videos in the lectures.
The first type of videos explain general concepts and uses animations and call-outs to illustrate key concepts.
The second type of videos are screen recordings with call-outs that show you exactly what you need to know to use Google Analytics with your course.
Every lecture also has a PDF download so that students can print out those materials and take notes if needed.
Why take this course?
If your course isn't selling well on Udemy, this course is going to be extremely helpful. It gives you a very detailed understanding of how your students interact with your course so you can make better content and where your students are coming from so you can advertise more effectively,