WordPress for Udemy Instructors - Unofficial

A Step-By-Step Guide for Creating a Professional WordPress Website to Effectively Market and Sell Your Udemy Courses
4.6 (19 ratings) Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
2,979 students enrolled
$19
$45
58% off
Take This Course
  • Lectures 82
  • Length 5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works

Discover

Find online courses made by experts from around the world.

Learn

Take your courses with you and learn anywhere, anytime.

Master

Learn and practice real-world skills and achieve your goals.

About This Course

Published 8/2015 English

Course Description

This course is not sponsored by or affiliated with Udemy, Inc.

LEARN TO BUILD A WORDPRESS MARKETING MACHINE

Are you a Udemy instructor without a web presence? Do you rely on Udemy to market and sell your Udemy courses? Are you looking to increase your instructor promotion revenues? If so, this course is for you. This course will teach you everything you need to know to create a professional WordPress website to market your Udemy courses and drastically increase your course revenues.

I have increased my course revenues by almost 40% promoting and marketing my Udemy courses on my WordPress website and I'm going to show you how to do so as well!

LEARNING AND CREATING A WORDPRESS WEBSITE IS EASY!

In this course you'll learn everything you need to know to build your WordPress website to effectively market your Udemy courses. I will teach you how to build your website step-by-step from start to finish. Throughout the course, you will follow along as I create a new WordPress website from scratch and show you how to effectively market your Udemy courses by doing the following:

  • Selecting a Professional WordPress Theme
  • Understanding and Implementing SEO in WordPress
  • Creating a Home Page that Converts into Sales
  • Creating and Utilizing Effective Udemy Marketing Images
  • Embedding YouTube Videos for Effective Video Marketing
  • Using Social Media Plugins to Perform Social Media Marketing
  • Creating a Newsletter Emailing List to Build Your Email Marketing List
  • And Much More...

WHAT YOU WILL GET OUT OF THIS COURSE

Once you complete this course, you will have the ability to create a professional WordPress website to drastically increase your Udemy course sales. You will have a full understanding of how to install and manage your new WordPress website. More importantly, you will know how to effectively leverage Internet marketing principles to promote and market your Udemy courses and associated products and services.

SO WHAT ARE YOU WAITING FOR? JOIN FELLOW UDEMY INSTRUCTORS LEARNING HOW TO CREATE THEIR OWN WORDPRESS WEBSITES & INCREASE COURSE REVENUES!

ENROLL TODAY, YOUR 100% RISK-FREE ENROLLMENT IS BACKED BY UDEMY'S 30-DAY, NO QUESTIONS ASKED, MONEY BACK GUARANTEE!

PREVIEW OVER 1 HOUR OF THIS COURSE THROUGH MY 19 FREE LECTURES, JUST SCROLL DOWN BELOW AND CLICK THE BLUE PREVIEW BUTTONS.

What are the requirements?

  • No Knowledge of Wordpress or Web Hosting Is Required. Everything Will Be Covered.
  • All a Student Needs Is a Computer with an Internet Connection and a Desire to Learn.

What am I going to get from this course?

  • Create a Professional WordPress Website to Market Their Udemy Courses
  • Understand How to Leverage WordPress to Increase Instructor Promotion Revenues
  • Utilize Free WordPress Plugins to Provide Content, Video, Email, and Social Media Marketing Activities
  • Build a Wordpress Website from Beginning to End from Scratch

What is the target audience?

  • Udemy Instructors Relying Soley on Udemy for All Course Marketing Activities
  • Udemy Instructors Without Their Own Website
  • Udemy Instructors Looking to Increase Their Own Promotional Revenues
  • Anyone Looking to Leverage WordPress to Perform Marketing Activities

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Course Introduction
00:14

In this lecture I welcome new students to the course.

01:52

In this lecture I introduce myself to the course.

02:13

In this lecture I go over the course curriculum providing an overview of what we will be learning in this course.

01:25

In this lecture I discuss my learning by doing approach to this course.

00:30

In this lecture I tell students how to get the most out of this course.

Section 2: Benefits of Having a WordPress Site for Udemy Marketing
05:59

In this lecture I discuss the benefits of using WordPress to market yourself.

02:04

In this lecture I discuss how WordPress empowers us as Udemy instructors to market ourselves and our courses.

04:55

In this lecture I discuss my Udemy course sales, showing how I have been able to increase my overall sales revenues through my own instructor promotions using my WordPress website.

04:13

In this lecture I discuss how we can use our own instructor promotions through our own WordPress website to reduce our reliance on Udemy to provide sales leads and generate revenues for our courses.

04:11

In this lecture I discuss the basic costs associated with setting up your own WordPress website.

06:48

In this lecture I provide and overview of my website, MicroGrinder.com to show students how I am using WordPress to effectively market my Udemy courses and associated products and services to generate revenues.

Section 3: The Domain Name Registration and Web Hosting Sign-up Process
Article

This lecture provides and overview to this section of the course.

06:56

In this lecture I discuss best practices to choosing a domain name to purchase.

10:13

In this lecture I walk students through the domain name registration process as I purchase AltonHardin.com as my own domain name.

04:55

In this lecture I show students how to sign up for web hosting services through ASmallOrange.com.

Get Web Hosting for $1 for your 1st Month!
Article
06:04

In this lecture I show students how to point their newly registered domain to the web hosting provider's domain name servers.

Article

In this lecture I provide a recap on this section and provide student activities to complete before moving onto the next section.

Article

Student exercise for section 3.

Section 4: Installing WordPress
01:25
This lecture provides and overview to this section of the course.
04:17

In this lecture I show student how to access cPanel.

06:30

In this lecture I show students how to easily install WordPress.

Article

This lecture is an instructional resource guide for installing WordPress.

Section 5: Initial WordPress Set-up
01:30
This lecture provides and overview to this section of the course.
02:01

In this lecture I go over the WordPress Dashboard feature.

05:40

In this lecture I demonstrate how to update essential Dashboard settings in WordPress.

07:42

In this lecture I demonstrate how to find, download and activate WordPress themes.

02:55

In this lecture I discuss the WordPress plugins we will install in this course.

04:56

In this lecture I walk students through the process of installing our essential WordPress plugin list.

01:06

In this lecture I show students how to activate WordPress plugins.

02:44

In this lecture I show students how to activate the Aksmet Spam Filter plugin.

01:18

In this lecture I provide a recap of this section's lectures.

Article

Student exercise for section 5.

Section 6: Understanding the Difference Between WordPress Pages and Posts
03:44

In this lecture I explain the difference between WordPress pages and posts.

05:08

In this lecture I do a live demonstration showing the difference between WordPress pages and posts.

Section 7: Search Engine Optimization Primer
07:54

In this lecture I discuss the importance of SEO Key Words.

03:33

In this lecture I discuss how to perform SEO keyword planning and research.

Article

In this lecture I discuss the importance of having realistic SEO target key word goals.

Section 8: Setting Up and Customizing Your WordPress Website
00:57
This lecture provides and overview to this section of the course.
08:52

In this lecture I show students how to create customized Udemy course marketing images for their website.

11:23

In this lecture I show students how to add their Udemy course marketing images to their website.

05:42

In this lecture I discuss the importance of testing WordPress themes.

Article

In this lecture I provide some recommended guidelines on theme selection.

06:16

In this lecture I show students how to add YouTube links and embedded YouTube videos to their WordPress website.

08:52

In this lecture I show students how to add an email list functionality to their WordPress website.

04:38

In this lecture I show students how to easily add Social Networking links to their website.

10:37

In this lecture I show students how to add a side bar advertising widget to their WordPress website.

Article

In this lecture I provide a cautionary note on changing WordPress themes.

09:04

In this lecture I walk students through the process of creating template pages and posts to be filled in later in the course.

10:17

In this lecture I show students how to add content to their newly added WordPress pages.

02:55

In this lecture I show students how to create a WordPress menu.

04:05

In this lecture I show students how to add a blog to their website.

01:45

In this lecture I show students how to customize their WordPress theme.

04:32

In this lecture I show students how to add a custom logo to their WordPress website.

Article

In this lecture I provide a cautionary note on adding a custom logo.

01:38

In this lecture I show students how to disable comments in WordPress.

Article

Student exercise for section 8.

Section 9: Putting SEO To Work On Your Website
01:05
This lecture provides and overview to this section of the course.
02:38

In this lecture I discuss SEO URL Optimization.

06:48

In this lecture I discuss SEO title tag and meta description optimization.

11:32

In this lecture I show students how to use the All In One SEO Pack Plugin for WordPress.

02:48

In this lecture I show students how to add an XML site map to their WordPress website for SEO.

Section 10: Securing Your WordPress Website
07:10

In this lecture I show students how to secure their WordPress website with WordFence.

Section 11: Backing Up Your WordPress Website
06:45

In this lecture I show students how to backup their WordPress website with BackWPup.

Section 12: Keeping Your WordPress Up-To-Date
04:33

In this lecture I show students how to keep their WordPress website up-to-date.

Section 13: Adding a Contact Form to Your Website
02:30

In this lecture I show students how to set-up email accounts in cPanel.

05:20

In this lecture I show students how to add a contact form to their WordPress website.

Section 14: Using the JetPack Plugin
09:31

In this lecture I show students how to use the JetPack Plugin.

Section 15: Marketing Essential Concepts and Practices for Your New WordPress Website
00:58
This lecture provides and overview to this section of the course.
01:46

In this lecture I discuss the marketing value proposition.

02:00

In this lecture I discuss the goal of click-throughs.

01:28

In this lecture I discuss social media marketing.

02:21

In this lecture I discuss email marketing.

02:27

In this lecture I discuss video marketing.

02:12

In this lecture I discuss affiliate marketing.

02:40

In this lecture I discuss content marketing.

03:06

In this lecture I discuss how we can build our authoriative and social proof with our WordPress website.

05:59

In this lecture I discuss marketing pricing strategies.

Section 16: Congratulations and What's Next?
01:09

In this lecture I discuss the next steps for students after completing this course.

00:25

In this lecture I congratulate students for completing the course.

Article

Student exercise for section 16.

Some Final Thoughts
Article

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Alton Hardin, Educator. Author. Poker Coach. IT & Business Professional.

Wisdom Begins with Wonder - Socrates

Alton is an educator, poker coach, self-published & best-selling author, and full-time IT and Business professional. He is also the founder of MicroGrinder, a free online website dedicated to micro stakes poker players, where he provides a wide array of free poker resources and poker training, included poker strategy articles and poker training video series.

Outside of poker, Alton is a full-time business and IT professional, where he works in the field of cyber security. He has earned two graduate degrees, an M.B.A. and M.S. in IT Network Management; moreover, he currently holds multiple IT industry certifications.

Alton also has a fond love for teaching. As an undergraduate he group tutored chemistry students and as a graduate student he taught a GMAT prep course. Upon graduating from his MBA program, he began teaching as an adjunct professional for the School of Business & Public Administration at his local state university in the field of Information Systems and IT Management.

The Beautiful Thing about Learning Is That No One Can Take It Away from You. - B.B. King

Ready to start learning?
Take This Course