Udemy Success: Promo Videos to Attract Interest - Unofficial

Learn how to create a snappy intro video for your Udemy course, idea or product, to successfully increase enrollment.
4.3 (7 ratings) Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
1,358 students enrolled
$19
$20
5% off
Take This Course
  • Lectures 20
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works

Discover

Find online courses made by experts from around the world.

Learn

Take your courses with you and learn anywhere, anytime.

Master

Learn and practice real-world skills and achieve your goals.

About This Course

Published 1/2015 English

Course Description

This course is not sponsored by or affiliated with Udemy, Inc.

This course contains everything you need to know to create a Top Quality Promo Video for your own courses on Udemy!


What some clients say about my courses:

 photo ScreenShot2014-12-17at94219PM_zps75cb2c71.png"Edvin Lynch is a master teacher." – Francisco Urosa

 photo ScreenShot2014-12-17at94219PM_zps75cb2c71.png"Edvin is my favorite Udemy teacher, I always learn an incredible amount of knowledge from his courses!" – Sarah Anderson


The course video is the first step for new students to learn what your course is about. It is also the key to getting more students! With the expert tips from this course, you can substantially increase conversion rates for your own courses.

Even if you're just starting your online teaching career, or if you're wanting to improve your sales, this course will help you save thousands by doing it yourself, and it's not hard…

  • People have dedicated entire careers to just doing promo videos.
  • You don't need expensive production to make a video successful.

What You'll Learn In This Course:

  • Script Writing
  • Story Boarding
  • Voice Over
  • Animations
  • Sound Design
  • Publishing

You Will Be Able To:

  • Write a clear script that succinctly explains your value proposition to students.
  • Create memorable visual cues that gets students excited about your course.
  • Set the foundation to produce a successful course video that converts and sells.

This is one of the few courses that actually can help you become more successful. With clear communication skills that can improve every aspect of your life: delivering your business elevator pitch to investors, getting that job you've always wanted, writing better articles and essays, creating a good conversation on that first date.

Furthermore, this course is constantly updated with bonus material and I always answer all your questions in a comprehensive and constructive way.

Congratulations for your commitment to creating top quality promo videos, improving your writing and presentation skills!

What are the requirements?

  • Take solid notes
  • Mac or PC
  • Camera that can film at least 720pHD (optional)
  • Microphone (optional)
  • Basic presentation software like Powerpoint/Keynote
  • Screen recording software like Screenflow/Camtasia
  • Audio recorder, mp3 recorder, phone app, software like Garageband/Audacity

What am I going to get from this course?

  • Write a clear script that succinctly explains your value proposition to students
  • Create memorable visual cues that gets your students excited about your course
  • Set the foundation to produce a successful course video that converts and sells

What is the target audience?

  • Entrepreneurs
  • Business Owners
  • Marketers
  • Designers
  • Animators
  • Crowdfunding Projects
  • Online Teachers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
How To Get My Help & Assistance
Article
My Earnings Payable in Dec '14
Preview
Article
01:52


  • Script Writing: the success formula to deliver “I Get It” moments:
    • Problem, identify the pain your solving
      • Why is it a problem?
    • Solution: identify your solution to the problem
      • Why is it a solution?
    • How does your solution work?
      • Why does it work?
    • How are you gonna do it?
      • Break down your approach into actionable steps
    • Call to action
      • Tell your viewers what to do next
      • Purchase this course
    • How to structure your script to make sure you explain just what matters in 90 seconds or less.
    • How analyze every word and line of your script to ensure it is as effective as it can be.
      • Because people are impatient, you only have a few seconds to grab their attention before they move on. A successful promo video will catch their attention and encourage them to buy your course.
    • How to inject some magic and humor into your scripts that make your video memorable.
    • How to motivate your audience to take action and buy from you with a Call to Action.
  • Story Boarding:
    • Identifying keywords and moments in your script
    • Create a visual plot that emphasizes your script
    • Visual cues that trigger emotions
  • Recording the voice over
    • Using the script to create a natural flow and timing
    • Setup, tools, software
  • Animating along with your voice over
    • Segment your recording
    • Plot time frames
    • Keynote
  • Sound Design
    • Making it more interesting with sounds that emphasize points
    • Adding music in the background
      • Upbeat
    • Publishing and Promoting
      • Upload to YouTube and Vimeo
      • Post and Share Everywhere
      • You can spread this video around on all your social networks and reach more people
Section 2: Script Writing
01:20

Why do I use Quip: optimized for writing, serif typeface for increased legibility, easy stylings, great phone app that makes writing and editing a breeze.

https://quip.com

02:02

Script structure: How to structure your script to make sure you explain what matters, preferably in 90 seconds or less for short promo videos. What matters is: The Problem or pain your solving, The Solution to the problem, How your solution works, How you will do it, and end with a strong Call to action.

But you will also find this structure in most constructive articles and writings. It's a fundamental structure to present and communicate any idea, whether it's business models, new products, crowd funding campaigns, or simply getting an allowance from your parents, anything… following this structure will increase the likelihood of you making yourself understood.

YOU HAVE TO IDENTIFY:

  • The Problem
  • The Solution
  • How Does The Solutions Work?
  • How Are You Going To Do It?
  • Call To Action
01:21

The Problem I'm Solving:

Many of you already have courses up on Udemy, that's the easy part. The hard part, is converting those courses into a great passive income that you can live comfortably on — traveling the world, staying at 5-star hotels, taking month long vacations, and have a steady cash-flow.

It's easy to make $100 here, $200 there — but to make a substantially greater amount of money as an Online Teacher here on Udemy, you need to switch tactics. It's not about how valuable your courses are, but how valuable they are to your students.

You Must Answer: Why is it a problem?

You have great ideas, an abundance of knowledge that you're capable of teaching and students ARE willing to pay you to teach them, but there seems to be something keeping your courses from converting into sales.

01:05
  • Script Writing: the success formula to deliver “I Get It” moments:
    • Problem, identify the pain your solving
      • Why is it a problem?
    • Solution: identify your solution to the problem
      • Why is it a solution?
    • How does your solution work?
      • Why does it work?
    • How are you gonna do it?
      • Break down your approach into actionable steps
    • Call to action
      • Tell your viewers what to do next
      • Purchase this course
    • How to structure your script to make sure you explain just what matters in 90 seconds or less.
    • How analyze every word and line of your script to ensure it is as effective as it can be.
      • Because people are impatient, you only have a few seconds to grab their attention before they move on. A successful promo video will catch their attention and encourage them to buy your course.
    • How to inject some magic and humor into your scripts that make your video memorable.
    • How to motivate your audience to take action and buy from you with a Call to Action.
  • Story Boarding:
    • Identifying keywords and moments in your script
    • Create a visual plot that emphasizes your script
    • Visual cues that trigger emotions
  • Recording the voice over
    • Using the script to create a natural flow and timing
    • Setup, tools, software
  • Animating along with your voice over
    • Segment your recording
    • Plot time frames
    • Keynote
  • Sound Design
    • Making it more interesting with sounds that emphasize points
    • Adding music in the background
      • Upbeat
    • Publishing and Promoting
      • Upload to YouTube and Vimeo
      • Post and Share Everywhere
      • You can spread this video around on all your social networks and reach more people
01:36

Answer: Why does it work?

00:26

Break down your approach into actionable steps

00:57

Tell your viewers what to do next

01:07

How analyze every word and line of your script to ensure it is as effective as it can be.

Because people are impatient, you only have a few seconds to grab their attention before they move on. A successful promo video will catch their attention and encourage them to buy your course.

01:35

How to inject some magic and humor into your scripts that make your video memorable.

Section 3: Storyboarding
09:57

Identifying keywords and moments in your script

01:19

Using the script to create a natural flow and timing

01:25

Create a visual plot that emphasizes your script

01:56

Visual cues that trigger emotions

Section 4: Voice Over
Setup, tools, software
02:36
Section 5: Animation
Segment your recording
11:49
Section 6: Sound Design
Background Music
05:59
More Lectures Coming Soon!
Article

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Edvin Lynch, UX Design Mentor

I have been designing in some form since the age of 12, and I made it my profession when I designed a logo for my first client in high school.

At the California Institute of the Arts (CalArts) I received a strong foundation in design for print, web and mobile, in addition to experience in actual product design through a side job for a startup.

For the last 3 years since graduating, I've been working for pre-seed startups in small cross-functional teams <5, agile development, and I've also started my own team at LLC. At LLC, I'm currently in charge of design, while also maintaining business operations and client relations.

I share all my expertise and insights in my Udemy courses!

Ready to start learning?
Take This Course