Udemy SEO: Winning the Udemy Search Engine - Unofficial
4.8 (206 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Udemy SEO: Winning the Udemy Search Engine - Unofficial

The only SEO course for Udemy, that teaches the exact SEO tactics you need to rank highly in Udemy search - Unofficial
Best Seller
4.8 (206 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
769 students enrolled
Created by Scott Duffy
Last updated 6/2017
English [Auto-generated]
Current price: $12 Original price: $120 Discount: 90% off
4 days left at this price!
30-Day Money-Back Guarantee
  • 3 hours on-demand video
  • 3 Articles
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

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What Will I Learn?
  • Understand how the Udemy search engine works
  • See exactly why your competitors rank above you and what you need to do to beat them
  • Know what needs to be in the title, and what doesn't
  • Understand the difference between Google Search and Udemy search
View Curriculum
  • You should have a course in mind to create or have a course already live
  • Know who your target students are
  • Know what words (keywords) those students might use to search for your course

Udemy SEO is not sponsored by or affiliated with Udemy, Inc.

Just updated!!! >>> The #1 Udemy SEO course, anywhere on the web. Contains regular educational announcements with SEO tips and notifying new changes to Udemy's search. <<<

Course up to date as of NOV 2016 including the latest search algorithm changes!!! New videos added NOV 2016. 


Alan K says, "...my course moved up the ranking ... from page two to page one within two hours .... thanks Scott"

Tobi A says, "This is the best course I have taken on Udemy"

Jack W says, "...started seeing results overnight"

Jonas S says, "Essential for every Udemy instructor"

All the hard work you put into your online training will be wasted if students never see it. Getting to the top of search on Udemy is critical to being found by students. SEO, or Search Engine Optimization, is the key to understanding how to do that. I don't want you to think that this is magic, and that you will forever fix your search position overnight after watching these videos. But many of my students have reported a big improvement once they start to understand what they've been doing wrong up til now.

I'm the recognized expert on Udemy SEO and how Udemy search works. No one studies Udemy Search more than me, and pays attention to all of the changes announced and not announced.

SEO on Udemy is somewhat mysterious, as there are no step-by-step guides that exist that tell you exactly how to choose your title, subtitle, and what exactly to say in your description. Udemy is at it's heart a search engine running on top of a marketplace, and so Udemy HAS to have a way of ranking in the order that makes the most sense for what the student is searching for at the time. SEO absolutely can work on Udemy, you just need to know a few things about how Udemy search works.

There are not many sources to explain how Udemy search works, and not much research into Udemy SEO. Udemy themselves do not explain how search works. But we can derive some SEO conclusions, both from what we see when we do searches, and from experience working behind the scenes with other search engines.

Knowing Google SEO will only help a little. Udemy search engine is not as sophisticated as Google. And there are very limited ways we can modify our course.

What you will learn:

• How Udemy search works

• Difference between Google search and Udemy search

• How to decide what keywords to target

• Competitive analysis

• How to get ranked in Udemy search using SEO

• How to get ranked in Google search using SEO

• Testing SEO changes

• Advanced Udemy SEO -- new lectures just added!!!

• Tons of bonus lectures, and new ones added every month

I have helped dozens of Udemy instructors move their courses up from page 8, 4, or 2 of search on to page 1. And I can help you too. These steps for improving your Udemy search result are tested, proven, and easy to implement. And the course is presented clearly and is easy to follow. I even give you a FREE downloadable Udemy SEO PDF cheat sheet of all the tips. Print it out, keep it by your desk, and implement the tips on that sheet.

Of course, let's not forget Google search either. Google is by far the king of search on the entire web. So in this course, we talk about the things Udemy does for you to get you ranking in Google search, and things that you can do yourself to ensure the big G finds your course.

You will make your money back from the price of this course. Udemy guarantees it with their no-risk 30 day money back guarantee, but more importantly, I guarantee it. If your course is not on page 1 of your desired search keyword and you buy my course and implement my suggestions, you will move up in the search rankings, or I will personally help you do that.

As well, I will keep this course up-to-date with the latest from Udemy even if they change their algorithm. This is your long-term resource for this information. With over sixty five-star reviews, this course contains proven material for improving your search result. And with only 480 students in the course, the information actually fairly exclusive.

You really have nothing to lose.

Thank you for signing up for this course on Udemy. The course will always be up-to-date here and nowhere else. I am also available for questions inside the course discussion board.

Who is the target audience?
  • People with courses on Udemy
  • People who want to understand how Udemy search determines top results
  • Instructors researching their potential course
Compare to Other SEO Courses
Curriculum For This Course
35 Lectures
What is SEO?
9 Lectures 54:51

The Importance of Reviews (NEW 7/2016)

Searching a Popular Keyword Part 1 (Updated 11/2016)

Searching a Popular Keyword Part 2 (Updated 11/2016)

New and Noteworthy (*NEW* 12/2016)

How Courses are Sorted in Search (*NEW* 12/2016)

How to Tell if you Need SEO Help (Updated 7/2015)

Even if you know how Google Search works, Udemy Search is different. I try to explain the differences.

The Difference Between Google and Udemy Search
Search Factors
13 Lectures 01:17:24

Explaining the concept of scoring in search.

How Search Works - Calculating the Search Score (Updated 4/2016)

SEO for Udemy: The Secret Formula for Search Scoring

Explaining the concept of Base Score, and how to determine if your course is viewed as high quality by Udemy.

How to Determine Your "Base Score" for Search (Updated 7/2015)

Title, subtitle, description, and the things you can change in your course description page.

On Page SEO Factors (Updated 4/2016)

Comparing a high ranked course with a lower one, and seeing the differences.

Real Life Example (Updated 4/2016)

An explanation of how course sales could affect your ranking.

Sales Factors

An explanation of how course quality could affect your ranking.

Course Quality Factors (Updated 8/2015)

How to choose the main keyword for your course.

How to Choose Keywords

Looking at your competition to determine what they are doing that is working.

Competitive Analysis

How to get your course ranked higher in Google.

Ranking in Google

More About Improving Your Search Ranking in Google

This is the summary of the tips, and things you should be looking at changing to make your course ranked higher in the Udemy search results. Sample testing spreadsheet attached as a resource.

Testing Changes on YOUR Course (Updated 3/2016)

Advanced Udemy SEO (*NEW* 8/2015)
9 Lectures 42:59
Introduction to Advanced Topics - Who Is This For?

Stages of a Course's Life

Adding to Your Course Title

Going After Two or More Keywords

Advanced Competitive Analysis

Moving Up From a Niche to a Bigger Category

Building Your Brand

Using a Multi-Course Strategy to Dominate Search

Udemy SEO for Non-English Courses
Case Studies
2 Lectures 09:37

What Udemy has to say about search

Official Word from Udemy (Updated Oct 2015)

Udemy Speaks - Analyzing The Clues
Other Info
2 Lectures 13:51

An up-to-the-minute look at how courses are ordered in Udemy search result pages.

Nov 2016 - Update on How Search Works

Bonus Lecture
About the Instructor
Scott Duffy
4.3 Average rating
9,009 Reviews
39,211 Students
14 Courses
TOGAF Certified Software Architect, Azure Architect

Hi there, my name is Scott Duffy. And I love making complex technical topics easy to understand.

This has been the basis of my entire career – as a developer, as a development manager, as a software architect – over the past 20 years. I spend half my time in the world of business, explaining complex technical topics to business owners and stakeholders so that they can understand and agree with my approach to solving their business problems with technical solutions. And the other half with developers, explaining the business reasons behind decisions and ensuring that any decisions made on the technical side don't restrict the business in unexpected ways.

And I'm here on Udemy to teach what I know in an approachable way. I started teaching courses in 2014, and have taught over 50,000 students. I am grateful every day with being able to connect with so many students in almost every country around the world.

I'm a certified Enterprise Architect, and certified cloud architect. I have been developing with Microsoft technologies for 20 years, starting with Classic ASP, and all the versions of .NET. We now live in the cloud era, with Microsoft Azure being prevalent in most large enterprises. I'm certified as an Azure Architect and Developer too.

Due to the volume of messages I receive, I am not able to respond to private messages on Udemy or social media platforms. If you're a student, please ask questions inside the course. Thanks for understanding!