Udemy SEO: Winning the Udemy Search Engine - Unofficial
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>>> The #1 Udemy SEO course, anywhere on the web. Contains regular educational announcements with SEO tips and notifying new changes to Udemy's search. <<<
Course up to date as of AUG 2016 including the latest search algorithm changes!!! New video added JULY 2016.
NINETY-SIX REVIEWS, only 450 STUDENTS!!! THANK YOU!!!
Alan K says, "...my course moved up the ranking ... from page two to page one within two hours .... thanks Scott"
Tobi A says, "This is the best course I have taken on Udemy"
Jack W says, "...started seeing results overnight"
Jonas S says, "Essential for every Udemy instructor"
All the hard work you put into your online training will be wasted if students never see it. Getting to the top of search on Udemy is critical to being found by students. SEO, or Search Engine Optimization, is the key to understanding how to do that. I don't want you to think that this is magic, and that you will forever fix your search position overnight after watching these videos. But many of my students have reported a big improvement once they start to understand what they've been doing wrong up til now.
I'm the recognized expert on Udemy SEO and how Udemy search works. No one studies Udemy Search more than me, and pays attention to all of the changes announced and not announced.
SEO on Udemy is somewhat mysterious, as there are no step-by-step guides that exist that tell you exactly how to choose your title, subtitle, and what exactly to say in your description. Udemy is at it's heart a search engine running on top of a marketplace, and so Udemy HAS to have a way of ranking in the order that makes the most sense for what the student is searching for at the time. SEO absolutely can work on Udemy, you just need to know a few things about how Udemy search works.
There are not many sources to explain how Udemy search works, and not much research into Udemy SEO. Udemy themselves do not explain how search works. But we can derive some SEO conclusions, both from what we see when we do searches, and from experience working behind the scenes with other search engines.
Knowing Google SEO will only help a little. Udemy search engine is not as sophisticated as Google. And there are very limited ways we can modify our course.
What you will learn:
• How Udemy search works
• Difference between Google search and Udemy search
• How to decide what keywords to target
• Competitive analysis
• How to get ranked in Udemy search using SEO
• How to get ranked in Google search using SEO
• Testing SEO changes
• Advanced Udemy SEO -- new lectures just added!!!
• Tons of bonus lectures, and new ones added every month
I have helped dozens of Udemy instructors move their courses up from page 8, 4, or 2 of search on to page 1. And I can help you too. These steps for improving your Udemy search result are tested, proven, and easy to implement. And the course is presented clearly and is easy to follow. I even give you a FREE downloadable Udemy SEO PDF cheat sheet of all the tips. Print it out, keep it by your desk, and implement the tips on that sheet.
Of course, let's not forget Google search either. Google is by far the king of search on the entire web. So in this course, we talk about the things Udemy does for you to get you ranking in Google search, and things that you can do yourself to ensure the big G finds your course.
You will make your money back from the price of this course. Udemy guarantees it with their no-risk 30 day money back guarantee, but more importantly, I guarantee it. If your course is not on page 1 of your desired search keyword and you buy my course and implement my suggestions, you will move up in the search rankings, or I will personally help you do that.
As well, I will keep this course up-to-date with the latest from Udemy even if they change their algorithm. This is your long-term resource for this information. With over sixty five-star reviews, this course contains proven material for improving your search result. And with only 400 students in the course, the information actually fairly exclusive.
You really have nothing to lose.
Thank you for signing up for this course on Udemy. The course will always be up-to-date here and nowhere else. I am also available for questions inside the course discussion board.
Not for you? No problem.
30 day money back guarantee.
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|Section 1: What is SEO?|
Introduction - What You Will Learn (Updated 7/2016)Preview
What Kind of SEO Problem Do You Have? (NEW 7/2016)
The Importance of Reviews (NEW 7/2016)
Searching on Udemy (Updated 4/2016)
How to Tell if you Need SEO Help (Updated 7/2015)Preview
Even if you know how Google Search works, Udemy Search is different. I try to explain the differences.
|Section 2: Search Factors|
Explaining the concept of scoring in search.
SEO for Udemy: The Secret Formula for Search Scoring
Explaining the concept of Base Score, and how to determine if your course is viewed as high quality by Udemy.
Title, subtitle, description, and the things you can change in your course description page.
Comparing a high ranked course with a lower one, and seeing the differences.
An explanation of how course sales could affect your ranking.
An explanation of how course quality could affect your ranking.
How to choose the main keyword for your course.
Looking at your competition to determine what they are doing that is working.
How to get your course ranked higher in Google.
More About Improving Your Search Ranking in Google
This is the summary of the tips, and things you should be looking at changing to make your course ranked higher in the Udemy search results. Sample testing spreadsheet attached as a resource.
|Section 3: Advanced Udemy SEO (*NEW* 8/2015)|
Introduction to Advanced Topics - Who Is This For?
Stages of a Course's Life
Adding to Your Course Title
Going After Two or More Keywords
Advanced Competitive Analysis
Moving Up From a Niche to a Bigger Category
Building Your Brand
Using a Multi-Course Strategy to Dominate Search
Udemy SEO for Non-English Courses
|Section 4: Lectures Added After This Course Went Live|
Bonus Lecture #1 - Minimum Score for Search (Added Mar 2015)Preview
Bonus Lecture #2 - Different Browsers, Different Results (Added Mar 2015)
Bonus Lecture #3 - The Importance of the Course Title
Bonus Lecture #4 - Course Activity and Discussions
Bonus Lecture #12 - New and Noteworthy (Added 8/2105)
The new review system is live, love it or hate it. But it's here, and Udemy loves it. So let's talk about how to optimize your course to get better reviews. I use one of my own courses as an example.
Summary of Udemy SEO Tips
Resource: Downloadable Excel Sheet for Rating Courses
|Section 5: Case Studies|
What Udemy has to say about search
Udemy Speaks - Analyzing The Clues
|Section 6: Other Info|
Hi there, my name is Scott Duffy. And I love making complex technical topics easy to understand.
This has been the basis of my entire career – as a developer, as a development manager, as a software architect – over the past 20 years. I spend half my time in the world of business, explaining complex technical topics to business owners and stakeholders so that they can understand and agree with my approach to solving their business problems with technical solutions. And the other half with developers, explaining the business reasons behind decisions and ensuring that any decisions made on the technical side don't restrict the business in unexpected ways.
And I'm here on Udemy to teach what I know in an approachable way. I started with TOGAF 9.1. That document is long and not written in a way that is easy to understand. I am a member of the Open Group, and am hold a commercial license to teach TOGAF.
I have been developing with Microsoft technologies for 20 years, starting with Classic ASP, and all the versions of .NET. We now live in the cloud era, with Microsoft Azure being prevalent in most large enterprises. I'm certified as an Azure Architect too.
Please don't hesitate to drop me a message if you have a suggestion for a topic for one of my courses, or need help with something. I may not always be able to help you directly, but I would still love to talk to you.
Hi there, my name is Scott Duffy and I've been teaching on Udemy for 2 years now.
More than 20,000 students have enrolled in one of my courses. I am forever grateful to everyone who has chosen to learn from me.
I have spent the last two years studying how Udemy works. Every day, I search for courses, and have devoted hundreds of hours to figuring out how the algorithm works. My courses on SEO, topic selection and course marketing all come from my experience as a keen observer, using documented research, and through my own experience as a successful instructor.