Udemy Promo Mastery: Get New Students - Unofficial
4.8 (20 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Udemy Promo Mastery: Get New Students - Unofficial

Learn how to increase your enroll rate and create inspiring promo videos to become a successful Udemy instructor.
4.8 (20 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,258 students enrolled
Last updated 11/2015
Curiosity Sale
Current price: $10 Original price: $20 Discount: 50% off
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Create an amazing promo video that will sell your Udemy course.
  • Write an effective and converting promo video.
  • Get more students for your existing courses.
  • Get new students in less than 2 minutes.
  • Boost the number of students and 5 star reviews.
  • Understand how students buy courses.
  • Be charismatic and confident on camera.
  • Turn your living room into a professional looking studio.
  • Film and edit your promo with a minimal budget.
  • Create an effective promo in less than 3 minutes, without editing or professional software.
  • Get a professional voice-over with a 90% discount.
  • Find inspiring and unique music for your promo.
  • Find amazing stock footage.
  • Find professional video templates.
  • Test and improve your promo.
  • Discover trade secrets.
View Curriculum
  • A computer or a laptop to work on (Windows or Mac)
  • A course on Udemy, draft or an idea for a course
  • An open mind and some passion for learning

This course is not sponsored by or affiliated with Udemy, Inc.

  • Overall, 4000+ Satisfied Students Enrolled in our courses
  • Overall, 200+ TOP 5 Star Reviews from very happy students
  • 25 HQ lectures and over 2 hours of content

One of my first courses on Udemy got more than 1000 new students in less than 24 hours and became an overnight bestseller, getting great reviews, attracting even more students. And you are about to learn, how to do the same!

What some students say about my courses:

''This course offers a ton of value and was presented in a compelling way... Recommended.'' - Jimmy Naraine (bestselling instructor on Udemy)

"Great course. ... Everything was very clear and presented with a lot of passion. " - Joepperd D

"Outstanding. Very energetic videos that are motivating by conveying your high vibe and your easy to understand, practical content. I found lots of good advice in them that I will start to implement right away." - Gergely Horváth


As an Udemy instructor, you don't want to spend weeks or even months on creating a great course and find out that nobody wants to buy it. After analyzing hundreds of bestselling courses I've discovered that no matter how great your course is, THE PROMO VIDEO will be the first video that your students will see, and they'll use it to decide whather to buy your course or not ... so let's make sure that they will!

About this course

I've been creating professional videos for more than 10 years and this course is all about creating a promo that will sell your course.

We've devided this course in few simple sections.


In this section you'll learn everything you need to know about effective what will make your promo video great and converting. We'll be talking about different types of video, its lenght etc.


I've analyzined promo videos of more than 300 best selling Udemy courses and created a step by step formula which you will use to make your promo video a real 10!


The third section is about filming your promo. You'll either film yourself in front of the camera, record your voice or both. I will also show you how I created my own professional studio with a minimal budget.


However, your promo will come to life in section 4 - where we'll be talking about editing and finishing your promo. We'll be talking about editing software, templates, professional voice over and music. From editing simple promos which can be finished in just 3 minutes, to impressive advanced promos. You'll learn it all in section 4.

But there's even more! I've also included some exclusive bonuses which you'll get for free. And don't forget that you can always get your money back in 30 days.

Don't wait! Get this course right now.

Who is the target audience?
  • Udemy Instructors who want to get new students for their existing and upcoming courses.
  • Udemy instructors who want their courses to be unique and exciting.
  • Everyone who wants his or her first course on Udemy to be a success!
Students Who Viewed This Course Also Viewed
Curriculum For This Course
26 Lectures
7 Lectures 20:16

Welcome to the course! This is the official Udemy course on how to create your own Best-selling Udemy Promo.

I am so grateful you are here, because I presume you are taking your udemy business very seriously.

Udemy Course Mastery Outline:

  1. Introduction - what kind of promo video is ideal for your course, how long should your video be, what title to choose, etc
  2. Write your promo video - Message is the more important part. I will show you step-by-step how to do it, even if you have no experience at all.
  3. Filming & Producing your Udemy Promo. I will teach how to be charismatic on camera and how to turn your living room into a studio.
  4. Editing Your Promo - From Simple Steps to very Advanced Promos
  5. More Traffic To Your Promo
Preview 03:52

To get the maximum out of this course, introduce yourself. Do you have a course? Are you an instructor already? What are you teaching? Share with us!

Action Step #1 - Introduce Yourself!

In this lecture, we shall look at what are the most important factors, when deciding if they want to buy your course or not.

Those are:
1. Title & Subtitle,

2. Description and Course Contents,

3. Lecture Titles,

4. Social Proof (Rating & Number of Students)

5. Instructor Authority

6. Udemy Promo Video (MOST IMPORTANT)

Preview 04:16

What is the most important thing about your promo? Your message, how it is written. It is not the flashy graphics what counts, but the persuasive text.

Preview 01:23

Does udemy promo length matter? It is not about the lenght but about the message.

If you know how to create attention and engagement your students will keep on watching.

Keep it ideally under 2 minutes so you can keep their attention until the end.
Preview 03:11

What kind of promos you can use for your course? We shall look at different kinds of promos and examples for each and every one of them.

  1. Simple promo #1 (screencast + voiceover)
  2. Simple promo #2 (talking head)
  3. Explainer (animation)
  4. Advanced Promo #1
  5. Advanced Promo #2 (Stock Footage)
Preview 05:18

Is using a professional voice over better than using your own voice? We will look into that.

And you will see examples of that.

Preview 01:36
Writing Your Promo - Step by Step Formula
9 Lectures 21:49

Marketing communication is not an art, it's a sience, everything happens for a reason, and I guarantee you, if you do this righat, you will never worry about new students again. Let's start!

If you follow the rules and formula in this section you will be on you way to best-selling success on udemy. We will look at one of the best marketing strategies when it comes to writing a sales text for your video.

Follow the simple formula:

  1. Create A Hook
  2. Spark Interest
  3. Introduce Solution & Yourself
  4. Present Your Course
  5. Make an Offer they Can’t Refuse
  6. Reverse Risk

Write your own promo text much more effectively using the following productivity technique that we will cover in this video.

Udemy Promo Formula - Getting New Students in Less Than 2 Minutes

So by now you understand different components of your promo and how to make your course absolutaly irresistable. Let's see how to write it.

The best way to start your promo is by hooking your students from the early beginning. I will show you how to understand what your students want and grab their attention.

How to Write Your Promo and How I Improved My Productivity by 1000%

First seconds of your promo. Put yourself in the shoes of your students. Imagine where they are and where they want to be. What will catch their attention? Out goal is to create a hook and there are many ways to do it.

STEP 1 - Create a HOOK! - How to Get and Keep Their Attention

Let's start with creating interest.

The second step is describing your student’s pain, so they can identify themselves that this is the right course for them.

We shall look into different ways to do that. We will cover the do’s and don'ts about how to mention the benefits.

STEP 2 - Spark Interest by Focussing on Benefits and End Results

Don’t assume that your students know you or they have realised already that they need your course.

Welcome them by introducing yourself and telling them why you are the right teacher for them (by using all your experience, etc)

STEP 3 - Introduce Solution, Yourself and Create Massive Desire by Showing Proof

Tell your students what you will cover - position your course as a complete guide for the topic and realise that this is the right time to remove their objections.

STEP 4 - Present Your Course, Features and Remove Major Objections

Add some Bonuses. And remember that is not what is the bonus, but how your present it. Like PDFs, Interviews, Case Studies, Bonus Lectures, Etc.

STEP 5 - Make an Offer They Can't Refuse - The #1 Way to Maximise Desire

After creating interest and desire, it is time to remind your students that they have nothing to risk.

Use the 30 Day Money Back Guarantee so they know that there is nothing to risk.

And just before the call actions, mention the Free previews, that you might have included in your course.
STEP 6 - Reverse Risk, Call to Action and Get a New Student!

Take to take action. Use the formula from this section to write your own your text. And after you do it, post it in the discussion board. For the ones who do, we have prepared some special bonuses and pleasant surprises. Go do it now!

Action Step #2 - Write and Share Your Promo Text!
Filming Your Promo Like a Professional
2 Lectures 04:21

I will show you my home studio - no secrets - everything will be revealed. From the set-up, to the equipment, to all the prices.

So after that you will know how to create a professional studio and save thousands of dollars in expensive gear.

How to Turn Your Living Room Into a Studio - Take a Look in My 509$ Studio

In this guest lecture, you will learn a simple technique on how to become more charismatic and get more students to trust you and enroll in your courses.

Preview 02:38

2 questions
Editing Your Promo Like a Hollywood Trailer
8 Lectures 17:21

Your promo is about to come to live in this section. In this video we will cover the different options for editing:

  1. Doing it yourself (like me)
  2. Finding an editor / Outsourcing the editing
  3. What editing software you can use : simple or advanced and free or payed
Editing Your Promo - Where to Start?

Some of the most successful udemy promos are very simple but yet very effective. You can do it in only 3 minutes and I am going to show you how.

Simple Promo - How To Produce Your Promo in Just 3 Minutes

I will show you step-by-step where to look for templates for your promo and how to get them.

Getting Your Promo to a Next Level with a Template

Do you want to make your promo very impressive? Do you want to have a hollywood looking promo? I will show you where to find the best stock footage on the net.

All You Need to Know About Stock Footage

The most of the best-selling promos use great music which plays in the background. That adds to the right vibe and helps your students get inspired to click: Enroll to your course.

I will show you where to look for your music and how to test it on the spot.

How to Find Music That Will Inspire Your Students

How do I get Professional Voice-Over for a very Low-Price?? Usually that costs hundreds of US dollars. In this video, I will show you a much cheaper way.

My Top Secret Way to Find a Professional Voice-Over

What are the best exporting options for your promo? Let me show you.

Exporting Your Video In The Right Resolution and Testing

2 questions

Supplemental resource (PDF) - a 3 page bonus with top 10 Fiverr gigs to boost video marketing results.

BONUS PDF: Top 10 Fiverr Gigs That Will Boost Your Video Marketing
3 pages
About the Instructor
Edmund Piunow
4.5 Average rating
207 Reviews
4,741 Students
5 Courses
Award Winning Video Director, Entrepreneur & Online Marketer

EDMUND PIUNOW, Marketing Trainer, TV Producer, Filmmaker, Author, Entrepreneur. Founder of production company Alpha Visuals. Edmund helped numerous companies, brands, entrepreneurs and trainers in getting major results by using Video Marketing, YouTube and Social Media. Won his first movie award at an age of 17.

Originally from Vilnius, Lithuania. Grew up in Poland and Netherlands. Loves to learn languages and is fluent in 4. His other passions are Japanese culture, personal development, watching good movies and interacting with others.

Martin Georgiev
4.5 Average rating
207 Reviews
4,741 Students
5 Courses
Super-Connector, Entrepreneur, Rocket-Scientist

Martin is the person to whom people come in times of need. When they find problem with their life's vision, their motivation or their social connections.

Martin Georgiev is an Aerospace Engineer graduate from a World Top 100 university. Working in strategy consultancy with Booz&Co (now part of PwC) and his years of experiences in breakdance, kickboxing and travelling taught him what it takes to achieve real results.

Martin is here because his passion is to help people succeed, while having fun. For some of you that will be to achieve your personal & professional goals with an extra pinch of motivation. For others it might be connecting with that potential mentor who can bring you to another level. Or maybe you want explore the the basics of mindfulness and low-cost travelling.The one thing Martin can promise you is:

"I will over deliver and you will have fun while learning." - Martin

Furthermore, Martin's ability to effectively connect with successful people allowed him to always  mentored by the best. When he was breakdancing and kickboxing, his mentors were world champions. On udemy, he learned how to makeworld-class video courses under the guidance of Jimmy Naraine. If you want to be able to connect with successful people, Martin's strategies will help you.