Udemy Landing Pages to Impact and Compel - Unofficial
4.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Udemy Landing Pages to Impact and Compel - Unofficial

Create eye-catching, compelling landing pages for your Udemy courses with professional editing secrets.
4.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
14 students enrolled
Created by Dr. Michele Poff
Last updated 12/2014
Price: $20
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • 9 mins on-demand audio
  • 2 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Capture the essential components of your courses more clearly
  • Create more compelling writing in your landing pages
  • Develop stronger learning objectives
  • Formulate better landing page copy
  • Improve the impression of your course
  • Increase your credibility
  • Attract more students
  • Demonstrate greater understanding of landing pages as pedagogical tools
  • Increase educational effectiveness through increased understanding of structural pedagogical tools (e.g. quizzes)
View Curriculum
  • Students should possess one or more of the following:
  • Desire to improve the impression of your course.
  • Desire to improve your writing.
  • Desire to write more impactfully and more compellingly.
  • Desire to understand pedagogical tools more deeply.
  • Desire for a richer understanding of setting appropriate expectations, and achieving strong course evaluations.
  • Desire to draw from decades of pedagogical research to maximize the potential of landing pages as pedagogical tools.
  • Desire to appeal to more students.
  • Desire to maximize the potential of your landing pages to attract more of the right students.
  • Desire for increased enrollment.

This course is not sponsored by or affiliated with Udemy, Inc.


That's the impression you want your Udemy course landing pages to give.

Knowing that and doing that are two different things!

Developed by a linguist/communication scientist specifically for Udemy instructors, this course takes you through the steps of constructing Udemy landing pages that impact and compel. We discuss each section of the landing page individually, with insights and tips to make every section strong and impactful. From writing bios and titles to offering free lecture previews, this course answers some questions we all have when developing these sections. Transform your landing page with clear direction from a seasoned university instructor in language and communication.


Udemy landing pages require a unique set of skills: good writing, good pedagogy, and good structure. Because of the multiple skills required, constructing quality landing pages is a challenge for most people, since most people don't possess this sort of background. I do!.

This course covers all of the above areas. The course offers a unique set of skills training, specific to the Udemy landing page. It discusses some rhetorical theory and demonstrates with some examples. The course includes:

- Tips for strengthening your writing, drawn from linguistic theory and top writing books.

- Pedagogical tools, and use of your landing page as a peek to the pedagogical instrument (your course).

- Tips for creating a solid course structure that will make your course more complete and more effective.

- Samples from real courses (with permission). These are worked through as part of most lectures, so you can hear commentary on actual landing pages and see how landing pages transform with a few simple tips. Before-and-after samples are also provided as separate files, with changes marked.

Step by step

Individual lectures target each specific component of the landing page, as you'll see by glancing at the curriculum below. Tips are supported by rhetorical theory and working examples where relevant.

Regular quizzes test your ability to apply what you've learned.

Enroll today!

Special introductory price! Start improving your landing pages, and watch your course enrollments soar!

Who is the target audience?
  • Intended specifically for all Udemy instructors.
  • Contains useful information for anyone developing any course in any platform, online or live, academic or private
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Curriculum For This Course
13 Lectures
3 Lectures 27:09

Introduces the course and the instructor. Items covered in the course are included as well as the inspiration for the course.

Preview 02:30

General tips for solid writing.

Please download the Word document and use it to follow the lecture. I've left the file in Word so you can take notes directly into it if you wish.

General Writing Guidelines

The bio/profile is one of the most important parts of the landing page, as it establishes your ethos as an instructor. Be sure it's solid and represents you and your course in the best light possible. Includes a list of do's and don't's.

Preview 15:11

Bio / Profile Quiz
3 questions
Course Content
5 Lectures 52:27

Best practices for eye-catching, impactful titles and subtitles. Includes an example.

Title and subtitle: "Basics"

Titles and subtitles

Titling Quiz
2 questions

Offers tips for filling out this challenging section.

Course Summary

Course Summary Quiz
2 questions

Discusses the needs of the 3 areas of the Learning Objectives page individually. Walks through populating these areas with a sample course. Uses examples from real, live Udemy courses (thanks to our volunteers).

Learning objectives

Provides insight to the pedagogical pieces of your course, and discusses why offering several quizzes is so important. Also covers course structure.


Curriculum - structure Quiz
3 questions

Tips on creating your promo video. Discusses what to include and what format to choose.

Preview 02:45

Promo Video Quiz
4 questions
2 Lectures 00:20



Advises that individual evaluation is possible through my company, Accomplish (please see bio page for link).

Preview 00:13
3 Lectures 00:00

Sample 1.

See before and after. Toggle the view from Original, Markup, to Final in Word: Review>Tracking>[drop-down menu]

Sample 1
72.9 kB

Sample 2.

See before and after. Toggle the view from Original, Markup, to Final in Word: Review>Tracking>[drop-down menu]

Sample 2
75.9 kB

Sample 3.

See before and after. Toggle the view from Original, Markup, to Final in Word: Review>Tracking>[drop-down menu]

Sample 3
65.6 kB
About the Instructor
Dr. Michele Poff
4.0 Average rating
1 Review
14 Students
1 Course
Communication Scientist

Hi! I'm Dr. Michele Poff. I have a PhD in Communication*, an MA in Applied Linguistics, and a BA in English**. I've taught university courses in communication and English language for 14 years.

My academic work has all involved communication and education in some way. My social science research has involved analyzing texts for their composition and for their ideological reflections. I've also been involved with research in pedagogy and learning.

A couple of years ago I departed from the university and started a strategic communications consulting company called Accomplish, LLC, where I help clients advance to the next step along their own paths to success. I am honored and privileged to help people fulfill their dreams. This company fulfills a lifelong dream of my own, which is to take the amazing knowledge I've acquired from my many years at some of the world's best academic institutions, and make that knowledge accessible to the general public as a service. I can now help anyone who wants me to, rather that only those who enter the university's writing center or my office hours. Among my regular clients are Harvard researchers, political scientists, and publishing houses. Udemy provides the next step for me along fulfilling my dream of bringing academic knowledge outside of the academy's boundaries. Through Udemy, I can create courses for people who are no longer in college (or didn't have a chance to go), but want to better themselves by furthering their knowledge and their skills. To share knowledge with anyone who wants it, rather than those specifically enrolled in accredited academic programs, has been a dream of mine since long before the internet. Now Udemy has made this a possibility.

My specific academic interests are varied and wide. I hold expertise in several Communication sub-disciplines, Linguistics, and Pedagogy (instruction). The areas of my communication expertise include interpersonal comm, small group comm, mass comm/media studies, political comm and political ideology, rhetoric, argumentation, public speaking, and environmental comm. In Linguistics, I hold expertise in composition, syntax, and phrasing.

All of my courses draw from my vast and varied background. All are grounded in academic research, dating from Aristotle in ancient Greece and including the most recent cutting edge scholarship.

You are in good hands.


*University of Washington is currently ranked number 3 of the world's public universities. It is ranked number 16 of all universities in the world.

**University of California, Berkeley is consistently ranked number 1 of the world's public universities. It is consistently ranked in the top five of all universities in the world, behind Harvard, Stanford, and MIT.