Udemy Instructor Strategies for Course Success - Unofficial
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Hi, my name is Matt Bernstein, successful Udemy instructor with over 50,000+ students across 186 countries. But, I'm going to make the proper assumption that you have no idea who I am.
So listen, I have a booming voice and like to get straight to the point.
At the end of the course, you'll be able to upload a course to Udemy (step by step) and enroll your first 1,000 students.
At the end of the course you'll learn how to…
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You'll get a look over my shoulder (step by step guide) to learn exactly how I became successful on Udemy.
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|Section 1: Validate Course Subjects Before Creating a Course|
Increase Success Before Creating a Course
Set yourself up for success on Udemy. Figure out the course you want to create, by first validating the course subject. You only want to teach the subjects that students are already buying. You want to help the most people and of course, make money. If no one's interested in buying your course, then no one can benefit from it, and you can't make any money.
Today you'll learn about validating your course subject using Amazon.com by researching what Kindle books sell. How to use Udemy to validate your course subject. How to use Google keyword planner to find out how many people are searching for your course subject per month. You'll see what specific keywords potential students are using to find your course. This will give you an indication of your potential audience of students that might enroll in your course.
Start by making a beginners course. The definition of an expert to me, is someone who knows a little more about the subject than the student you teach. There's always somebody out there who doesn't know what you know. There's always somebody who hasn't lived the life you've lived. You can always learn something from anyone you meet because they are always far superior to you in one way. As people can learn something from you because you're superior to most people in certain ways.
Figure Out Exactly What You're Offering to Students
People don't want to just learn a skill, they want to know the benefit of learning that skill. Students want to know the price, how long it'll take them to learn that skill, and the benefit to learn that skill.
Figure out exactly what you're offering. What's the benefit? How long will it take for the potential student to learn this new skill? What's the price for this information?
This course is offering students, for $10, I'll teach you how to validate your Udemy courses to increase selling success on Udemy in 30 minutes.
How to Use "Udemy" to Validate Course Subjects
Go to Udemy's homepage and search specific course subjects. We'll do a few examples together. Let's start off by searching “selling on eBay” by typing that into the search bar. According to the Udemy search results, you'd see that my course is first. “eBay profits: How I Make $2,000 A Month Drop Shipping”. There are 4,900 students in the course. You can see that there's a demand for this from the amount of people who've enrolled. Another one of my courses, "How to Sell on eBay and Amazon" has 4,100 students enrolled. You don't necessarily want to be the first one to create a course on a subject because you don't know the market or demand for it yet.
We'll keep scrolling down to see 1,500 students are enrolled in the course called “Learn How Powersellers Make Millions on eBay” Another course with 3,000 students enrolled called “How to Start a Successful eBay Business.” 1,300 students enrolled in "How to Start a Successful eBay Business That Pays You Every Week”. On Udemy, you'll see that there's a demand for selling on eBay because of the thousands of students who are enrolled in other courses.
We'll search for another course subject by typing “Investing in the Stock Market" into the search bar. We'll research the amount of students who are already enrolled in similar courses. This will tell us the amount of students that are already enrolling in similar courses on Udemy. When there are already courses about investing in stocks you can set yourself apart by using your own unique experience. You can make your courses better than your competition or you can under do them by charging less for your course.
Having competition is good because it allows you to see what students are actually interested in buying. It's okay if you're not the first course on the Udemy marketplace, because your competition already proved to you that there's a market for what you want to sell. Let's take a look at the Udemy search results together for “Investing in Stocks” and you'll see there's a course called “Value Investing Code” that's listed for free but has 45,000 students enrolled. Another course called "How to Invest in Stocks: Learning About Financial Markets" that has 3,300 students enrolled. "Retirement Secrets: How to Invest in the Stock Market" with 4,000 students enrolled. Finally, a course called "Investing Fundamentals" with 2,400 students enrolled. There is a total of 55,000 students enrolled in courses about investing in the stock market and enough people are willing to enroll in courses about this subject.
Finally, we'll research courses about “teaching online” we're basically going to validate the course you're listening to, right now. Type into the Udemy search bar, “How to Sell Courses on Udemy”. The search results tell us that there are courses with 1,100 students enrolled, 5,900 students enrolled, and 2,800 students enrolled. Again, type in "Udemy Secrets" into the Udemy search bar. You'll find a course with 6,300 students enrolled in “How I Make $4,000 A Week From Udemy Courses and No Filming.” The search results reveal that there's demand for this course subject. This course has 6,300 students enrolled with 102 reviews.
Our research validates that the course "Udemy Profits" would sell on Udemy. My content is different because my experiences are different. The instructor who created the course “How I Make $4,000 A Week” doesn't do a good job to manage students expectations. I don't think it's very realistic for many people to make $16,000 dollars a month on Udemy selling your courses. But, it is realistic for you to make $4,000 dollars a month in passive income. Start by creating courses that will add true value to students, right now.
The good news is that only about one billion people in the world have internet. By 2020, around three billion people will have internet. As Udemy's audience grows larger you will have more chances to sell your courses and more money.
How to Use "Amazon Kindle" to Validate Course Subjects
Go to Amazon.com, and we'll continue to the “selling on eBay” video course idea. We'll look at the Amazon bestseller list with the keyword eBay. Under the eCommerce category, there's an eBay section
Based off experience, anything that is the top 20,000 best rated sellers on Amazon, makes at least five sales a day. Let's click on the first book, scroll down to the “Amazon Best Sellers Rank” and it ranks 14,000. So this book sells at least 5 times a day. 5 sales a day times $7 per book equals $35 dollars a day in sales. Times $35 by 30 days per month will equal over $1,000 per month.
Multiply that by having 20 books and you'll make over $20,000 a month selling on Amazon. These are example books that people want to buy. on Amazon, they're willing to spend $7 for this book. Amazon updates these stats every hour, so you know this book is still selling well. It's ranked 14,000 best selling book, which means it makes at least 5 sales a day.
For example number two, we'll take a look at, “How I Found and Sold Two Million Dollars Worth of Junk on eBay and Amazon. Scroll down to product details, and according to Amazon Best Sellers rank is 20,000. This book sells at least five copies a day on Amazon. People are actually buying this book. The power of compounding everything counts. At five sales a day for $10, this book is selling $50 dollars per day. Minus commissions, which is 30%. This book is making about $1,500 in sales per month, right now on Amazon.
For our final example, we'll search for books about “Invest in the Stock Market”. Type those keywords into the search bar. We'll click on the first book we see, Jim Cramer's “Get Rich Carefully” We'll scroll down to the product details, and we'll see that it ranks 14,000 on Amazon's Best Seller Rank. Let's go under Product Details and look at the specific category “Investing Basics” and we'll see the Amazon Bestsellers in that category. Book titles include, The Intelligent Investor, Rich Dad Poor Dad, and The Beginner's Guide to Investing”. We'll click on each of these book titles and learn that this book ranks 3,000 best selling books. This is amongst the highest rank we've seen yet! The next book called, “Can I Retire?” ranks best selling 4,000.
We'll continue by scrolling down to the 20th ranked book on Amazon. The Neatest Little Guide to Stock Market Investing” we'll click on that title and scroll down to product detail. This book is ranked 21,000. This means that top 20 books in the investment category sell least five books a day.
This is how you validate your Udemy course subjects using Amazon Kindle Best Seller rankings.
How to Use "Google Keywords Planner" to Validate Course Subjects
Learn how it can help you validate your Udemy course ideas. Start by going to Google AdWords and click on Tools to the top of the screen, then click on the tab Key Word Planner.
For the course subject about selling on eBay. we'll type in “selling on eBay” as a keyword. To separate these terms, we'll use a comma. As more keywords, we'll use “make money online”, “drop shipping” and “selling on Amazon” That's a good enough base for keywords to research. Now, scroll down and click on the blue button "get ideas"
We'll take a look at the results which is located in the average monthly searches column. Google sorts the keywords into different “ad groups” such as. “The Make Money From Home” People searched 23,000 times for this term. “Making Extra Money” 21,000 times. “Drop Shipping” was searched for 16,000 times. For this Google Ad Group, terms were search over 120,000 times this month.
When you scroll down, “Selling on eBay” was searched 12,000 times. “Selling on Amazon” was searched 12,000 times. “Sell Books on Amazon” was searched 837,000 searches this month.
The point is, the more people searching for your course subjects. The more potential you have the more opportunity there is to make a sale. This is was part of the research that I conducted before creating video courses about “Selling on eBay” and “Investing in Stocks”. This research will help validate your course subjects too.
Maximize Udemy Profits and Follow These Rules
Today you're going to learn about specific rules you should follow before you create your course. You don't want to waste your time. You want to maximize your profits and value added to your students. After you validate your course on Udemy, Amazon, and Google, you want make sure to do these few specific things in order to add value students and to maximize your profits. First, you want to make sure it's relevant for the next 3-5 years. My course is "Selling on eBay" and eBay has been around since the 1990's, it's been around for at least 15 years and I don't think it's going anywhere anytime soon. The method for selling on eBay and getting products at wholesale prices hasn't changed and it's not going to change next 3-5 years.
For the subject, “How to Invest in the Stock Market”. There's this book called the “Intelligent Investor” that was released in the late 1800's and that book is still relevant today. It's been selling very well for the past 100 years. It is still number one selling book about investing in the stock market. Using this information for the course retirement secrets, how to invest in the stock market. The concepts that are shown the course are relevant for the next three to five years because it's about developing investor's mindset, that concept hasn't changed in the past 100 years and it won't change in the next 3-5 years.
Another concept to remember is to make sure the course is relevant to the United States and the rest of the world. My course about selling on eBay are about my experiences selling in the United States. People internationally are able to learn how to sell on eBay, but I can't give them a step-by-step guide and it's limiting the sales of my courses. Being able to sell the United States and everywhere in the world, you're not limiting your sales because your potential is bigger. You're able to sell to every student and it's relevant to them.
For this new course, Udemy Profits, the step-by-step guide is not limited because everyone in the world can create and sell courses on Udemy. Because I'm able to have a step-by-step guide for everyone in the world it adds value for everyone and maximizes profit potential. Doing these steps will make you more money and add more value to each student. The longer you can sell your course, the more money you make. The more people who can use the course, the more value added to each student and the more money you make. Please follow these simple rules in order to add value and make more money.
Help Improve This Course
|Section 2: How to Get Started with Udemy|
Udemy Course Creation
Quality Control and Udemy Secret
Today, we're going to learn about video course creation tips and tricks. These are things that you should do before you start making your course. You're going to learn about the quality of your courses because this is the first time you're making a Udemy course. You should know that audio quality is more important than visual quality. You also need to know the quality of other Udemy courses. The next time that Udemy has a $10 deal you should buy 2-3 courses and see what people are willing to pay for on Udemy. By watching this course, you can see the audio quality and the visuals used. You can emulate this in your own work.
You can see the first course to the left, “The Complete Web Developer Course: Build 14 Websites.” This course has over 27,000 students, but not all of those 27,000 students paid $199. This is something that I didn't realize the beginning. There's thousands of students who didn't pay anything for courses, they got for free when the instructor just created the course and wanted to build credibility. When you start off on Udemy, you give your courses away for free to thousands of students and they review it. This is how you build credibility by getting reviews and having thousands of students enrolled in the course. Another reason why not all of those 27,000 students bought the course for $199 is because Udemy has $10 deals. Over a period of time, thousands of students enrolled in this course through the $10, $19, and $24 deals. The instructor will rarely make a sale at $199. The majority of their sales came when their video courses on sale or given away for free.
These tips will get you started, you should watch other peoples courses and see the quality of the course to emulated that in your own course. You should also know that it's rare for somebody to spend $99 on my video course. I sell them for $10 through my own promotions. With Udemy promotions, they sell them for $10 or $19, and when I first started out I gave the course away for free. These are things every Udemy Instructor should know before making a video course.
How to Become a Better Instructor on Udemy
Today, you're going to learn about important video course concepts. These are things you should do before you create your course.
First, you need to know your topic. Your video courses should give students a step-by-step guide and good information that truly adds value to the student's life. If you don't benefit the student, your course will not be successful and will not last long term. So you want to make sure you've lived the life you're teaching. Show students proof of your experience that you've had.
Second, you want your courses to stay relevant for the next 3-5 years to be able to last long-term. If your course is three years out-of-date, students will be upset and your course won't last long term.
Third, you want to be disciplined and remain constant and know that what you're doing won't be successful overnight. You'll learn things in this course to be able to plant the right seeds. You're in this for the long term gains. It's going to be tough when you start from scratch. You'll have no students and no one knows who you are. Eventually, you'll be successful and you'll have a passive income that you can rely on each month for the rest of your life. Because no one knows who you are, give away your products for free. You want people to get to know you.
Fourth, have a good promotional video that outlines the exact benefits of what your students will learn, how long it might take them to learn it, and for what price.
Fifth, you will learn from your mistakes, you'll make a lot of them. A lot of the decisions that you make will fail. About 80% of what I do result in failure or 20% of my successes. 20% of the things that I do right result in 80% of my profits.
Sixth, set your long-term goals, whether, you want a $1,000 profit per month or $10,000 per month in passive income. You need to outline your specific goals and also include ways you can achieve these goals. Always be improving, you can always edit these goals because you want to pivot. You might think that something will work but it might not, so you'll adjust your goals and learn from the mistakes.
Seventh, make sure you're unique because you want people to remember you. One way to do that is, I might act like I'm having a conversation with my friends. I try not to be formal because friendship is a powerful thing, you want to keep your lectures short and sweet. Get to the point, always. Get to the skill you're teaching and the benefits, people want to hear how you can help them. Usually, I keep my lectures between 3-5 minutes. Use these concepts to emulate them in your video courses.
How to Make Courses - Quickly
Today, you're going to learn about how I create my video courses. For the “Udemy Profits” course this is my outline. I use Google Drive and I create a folder called Udemy Profits and put all my lectures in here. The first lecture about my proof of sales, for prospective students to see my earnings. Next, validating your course subject and specific rules you can follow in order to add the most value to students, and make more money. Using Google Drive, you can create scripts, write down ideas, and more. For this video lecture, I wrote a script for exactly what I would talk about in the lecture. I recommend using a course overview and include the specific ideas in each lecture you're going to talk about. Use it as an outline to trigger ideas in your brain and write a script for each lecture.
The microphone that I'm using right now, is called a Blue Yeti and it plugs right into your laptop or desktop computer using a USB cable. Currently, it's $106 plus shipping on Amazon and if you're listening to the video course and think it is good quality then you should get it. Audio in video courses are the most important thing, people want be able to listen smoothly to your voice. Another thing you need to get for your Blue Yeti microphone is called a pop filter. This will prevent the pop sound, that you get when you say letters P and B. It clamps it to any desk, which makes it very convenient.
The screen captures are being recorded by Camtasia. It's a video creation tool that allows you to catch anything on your screen. You can import camera video, music, photos, and more to customize your videos. You can create dynamic videos by editing and enhancing your videos with professional video editor.
How to Edit Courses - Quickly
Today you're going to learn how easy it is edit your video courses. To the right of the screen is the content you're editing. You can click Play to watch it and on the bottom you'll see your timeline or track, where you'll do most the editing for Udemy courses. All you really need to do is cut and edit your mistakes. As an example, you can click pause on the video timeline and click split. Click on that piece of the timeline and click Delete. Click on the timeline what's left of it again and slide it all the way to the front. Continue playing the video listening for mistakes and editing the stuff that you've made a mistake by splitting the timeline and deleting what's needed.
As an example, you'll see there's a gap in between the audio of me speaking. It's too much, so you'll want to split it. Slide the track to here split again and click delete and slide your timeline over right. Click on it, go all the way up and stitch media. To stitch it back together because you want to make the pauses the right amount of length in order for your student to keep engaged and have the idea sink. This is important for your students to comprehend what you're talking about.
You can also spotlight things on the screen. In this video, you can added a spotlight to attract specifically what I'm talking about on the screen. Click on the callouts tab then click on the spotlight tab, that looks like this. To make it the size you want to place it where you want switch to fullscreen mode on the top right of the screen. Click escape and on track 2 now a spotlight has been added. The first box is telling you the fade-in. The middle box is the actual spotlight, and the third box is the fade-out. You can adjust the time by clicking on it and stretching it out. Extending the spotlight to as long as you want.
These are the basic things that I do (really the only things that I do) to edit my courses. It's okay to underdo your competition, it's okay to have PowerPoint presentations, screen captures, it is OK you can just charge less for them. You don't need professional videos. It's okay if you don't have an HD camera. You can always improve your course along the way, by adding lectures, update your courses to give your students the true value that they deserve. This is just the start of you learning how to create and edit video courses. If you're not embarrassed by your first product then you released it too late because most your experiences and most people learning process you learn is after you do something. The true learning process starts when you're actually doing it. You'll find out what works for you and what doesn't.
Thanks to Steve Churchill for supplying the link to more FREE tutorials for you using Camtasia 8
Uploading a Video Course to Udemy
|Section 3: How to Prepare Your Udemy Course [Google Hangouts]|
Prepare a Course from Start to Finish [Google Hangout]
Prepare for the Udemy Approval Process [Google Hangout]
Successful Rapid Course Creation [Google Hangout]
Start Profiting From Udemy [Google Hangout]
|Section 4: How to Promote Courses on Udemy|
Give the Course to Students For Free (Resources in Description) [Captions] [HD]
Create Multiple Courses to be Successful on Udemy
Cross Promoting Your Courses on Udemy
Increasing Udemy Organic Sales
Importance of Lecture Descriptions
Do's and Dont's on Udemy
|Section 5: Bonus Lecture|
Why I Teach:
While studying to become a Communication Major at the University of Massachusetts at Amherst, I built a successful eBay business on the side.
After college, I moved to an apartment in Boston, MA (that I could barely afford) to create Udemy courses, teaching students how to sell on eBay.
The goal is to help hardworking people start a successful online business at an affordable cost.
Currently, I'm teaching people how to emulate my successes by offering cutting-edge training courses and passionate support communities that help them start a side businesses more quickly and easily.
The courses provide everything one could need to start and grow a home business. I've discovered principles, strategies, and technologies that produce real, measurable business results — without the expensive costs.
Things I Like:
Bowling, reading, beer, hiking, good deli meat, memorable experiences, my girlfriend, family, and close friends.
Skillhance helps hardworking people start a successful side business at an affordable cost.
Students get access to cutting-edge training courses and passionate support communities that help them start a side businesses more quickly and easily.
The courses provide everything one could need to start and grow a home business. We've discovered principles, strategies, and technologies that produce real, measurable business results — without the expensive upfront costs.