Udemy Course Marketing - Unofficial (Updated 2017 Edition)
4.7 (31 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Udemy Course Marketing - Unofficial (Updated 2017 Edition)

Udemy Course Marketing and Promotion: Get more students, reviews and sales - Unofficial
4.7 (31 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
4,073 students enrolled
Created by Brian Jackson
Last updated 5/2017
English
Current price: $10 Original price: $40 Discount: 75% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 4.5 hours on-demand video
  • 4 Articles
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
What Will I Learn?
  • Name your course so it can be found
  • Get 1,000s of students in days
  • Get dozens of reviews in weeks
  • Get more sales now
View Curriculum
Requirements
  • Students will need to have one or more published Udemy courses to take full advantage of this course
Description

This course is not sponsored by or affiliated with Udemy, Inc.

I already know what you want. You want more students, reviews and sales!

After all, that's all it takes to become a successful Udemy instructor. Students, reviews and sales. So why then do some people want to make Udemy course marketing seem so complicated?

Note two things regarding my initial statement. First:

  • Students >>> Reviews >>> Sales >>> Students ...

This is a more accurate depiction of the relationship between the fundamental elements of Udemy success. In other words, students lead to reviews that lead to sales that lead to even more students... I refer to this as the cyclone effect in which a small breeze can be whipped up into a whirlwind that can lift a car off it's wheels.

How do you start your own cyclone? By focusing first on students, then reviews, and then sales, in sequence, building an initial breeze into a torrent.

Still with me? I thought you might be...

The second thing to note? Welcome to the course, it's already begun. I don't believe in filling my courses with a lot of "extraneous material". Keeping that in mind, shall we continue...

In this course, I'll teach you how to get 1,000s of students in days using:

  • Best Black Hat Forum free coupon listings
  • A Lead Magnet (a forever free course)

I'll even describe the different mix of students you're after so that you won't be disappointed in your initial results.

In this course, I'll show you how to get dozens of reviews in weeks using:

  • Udemy Course Records
  • Udemy Messaging System

Here we'll use Udemy itself to continue our marketing campaign. We'll focus on getting reviews fast from our mix of students; after all, reviews lead to increased sales...

In this course, I'll show you how to make thousands of dollars per month using:

  • Udemy Promotional Announcements (on steroids!)

Again, we'll use Udemy itself to generate sales and... you've got it, more students.

And we'll do it all without...

B L O G P O S T S... Mailing Lists... CPC Advertising... Kindle Books...

In fact, we'll do it all with the resources Udemy has provided.

These last almost 3 years I've already generated the following statistics (as of May 18, 2017):

  • Total Students: 48,676
  • Total Courses: 32
  • Total Reviews: 2333

And check out my average revenue for this year's (2017):

  • January 2017 Monthly Revenue: $2,884.22
  • February 2017 Monthly Revenue: $1,924.35
  • March 2017 Monthly Revenue: $1,829.63
  • April 2017 Monthly Revenue: $2,080.04
  • May 18, 2017 Revenue: $1,312.56
  • May 2017 Projected Monthly Revenue: ($1,312.56 / 18) * 31 = $2,260.52 projected May revenue
  • 2017 Average Monthly Udemy Revenue: $10,978.67 / 5 = $2,195.75 avg per month

So if you're ready to market your Udemy course like you've never marketed before, join me on this voyage of discovery.

---Brian

Who is the target audience?
  • Any Udemy instructor who would like to make more money
  • Any Udemy instructor who would like more reviews
  • Any Udemy instructor who would like more students
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 40 Lectures Collapse All 40 Lectures 04:23:15
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Introduction
3 Lectures 10:13

To provide an example of expected results, I present my personal Udemy revenue and instructor statistics for the past 2 1/2 years.

My Udemy Revenue and Instructor Statitics (9/2016)
03:25

My Udemy Revenue and Instructor Statistics (5/2017)
04:45
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Udemy Course Marketing Prerequisites
2 Lectures 10:02
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Make What You're Selling WITH Your Best Product
2 Lectures 14:47

How to copywrite your course description to sell.

Copywriting Your Course Summary (9/2016)
07:44

Different promotional video options and what to include in your closing video.

Course Goals, Instructor Bio, Course Image, Promo and Closing Video (9/2016)
07:03
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Name Your Course to be Found
2 Lectures 20:07
Using Search Completion Strings to Build Course Titles
10:15

A Demonstration of Course Title Construction
09:52
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Where to Publish Your Courses... and What Courses
2 Lectures 15:19

How to identify niches in which you can score early successes and go on to dominate that niche.

Find Vulnerable Niches and Flood Them with Courses (5/2017)
09:51

In this lecture I explain how I generate extra revenue by publishing courses on both SkillShare and Udemy.

Publishing on Multiple Platforms (5/2017)
05:28
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Price Your Course to Sell
3 Lectures 12:24
Udemy 4/5/2016 Udate: New Pricing Rules
03:29

Course Length: The New Marketing Frontier (5/2017)
03:52

How to price your course to sell during sales and between sales.

Course Pricing (5/2017)
05:03
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Branding
1 Lecture 05:38
Introduction to Branding (5/2017)
05:38
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Power of Segmenting Announcements
3 Lectures 34:09
How to Dramatically Increase Announcement Frequency
12:34

How to Schedule Your Promotional Campaigns
04:09

In this lecture I provide some segmenting advice to help reduce the annoyance to students that comes from receiving multiple promotional messages.

Scheduling to Not Annoy Students (5/2017)
17:26
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Get a Handful of Paying Students Now!
1 Lecture 06:59

How to generate some initial sales and momentum by posting coupon codes to the Internet.

Posting Coupons to Facebook and BBHF (5/2017)
06:59
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Get Thousands of Free Students in Days
3 Lectures 15:53
Posting Free Coupons to BestBlackHatForum.com
11:20

Using a Free Lead Magnet Course to Attract Students
02:12

A list of groups to which you should also post your free coupon links.

Posting Free Coupons to FaceBook (5/2017)
02:21
5 More Sections
About the Instructor
Brian Jackson
4.4 Average rating
2,362 Reviews
49,085 Students
32 Courses
Author/Publisher 32 Courses, 2350+ Reviews, 49,000+ Students

Born in Los Angeles, California, in the middle of the last century, I have always wanted to be a writer. After twenty-five some odd years spent working in the computer industry in the heart of the Silicon Valley, first for Lockheed as a Systems Programmer and later for Cisco Systems as a test tool developer, I managed to retire early and begin my next career as a self-published author.

Along with writing and publishing my own novels I also publish the works of my wife, Melanie Jackson. During the past four years I’ve published well over 100 books in paperback and eBook formats. Oddly enough this includes eBooks on how to self-publish books and how to create professional looking book covers using the GIMP. I’ve also recorded and distributed a pair of audiobooks available for purchase on Amazon and Audible. Finally, I spend a portion of my time maintaining both my website and my wife’s website, which was developed using WordPress.

My latest endeavor, begun in July of 2014, is to record training courses for distribution via Udemy. My goal is to provide low cost high quality screen cast based educational material focusing on my area of expertise; namely, self-publishing and book cover design using the GIMP. As time permits, I plan to expand my catalog to cover Web page development and Udemy course preparation.

I currently live in the beautiful California wine country with my wife, published author Melanie Jackson, and Butterscotch the cat.