Udemy Course Marketing - Unofficial

Use Udemy Course Marketing and promotion to get more students and great reviews and to increase sales revenue
4.5 (23 ratings)
Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
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  • Lectures 29
  • Length 3 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
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About This Course

Published 9/2015 English

Course Description

This course is not sponsored by or affiliated with Udemy, Inc.

I already know what you want. You want more students, reviews and sales!

After all, that's all it takes to become a successful Udemy instructor. Students, reviews and sales. So why then do some people want to make Udemy course marketing seem so complicated?

Note two things regarding my initial statement. First:

  • Students >>> Reviews >>> Sales >>> Students ...

This is a more accurate depiction of the relationship between the fundamental elements of Udemy success. In other words, students lead to reviews that lead to sales that lead to even more students... I refer to this as the cyclone effect in which a small breeze can be whipped up into a whirlwind that can lift a car off it's wheels.

How do you start your own cyclone? By focusing first on students, then reviews, and then sales, in sequence, building an initial breeze into a torrent.

Still with me? I thought you might be...

The second thing to note? Welcome to the course, it's already begun. I don't believe in filling my courses with a lot of "extraneous material". Keeping that in mind, shall we continue...

In this course, I'll teach you how to get 1,000s of students in days using:

  • Best Black Hat Forum free coupon listings
  • A Lead Magnet (a forever free course)

I'll even describe the different mix of students you're after so that you won't be disappointed in your initial results.

In this course, I'll show you how to get dozens of reviews in weeks using:

  • Udemy Course Records
  • Udemy Messaging System

Here we'll use Udemy itself to continue our marketing campaign. We'll focus on getting reviews fast from our mix of students; after all, reviews lead to increased sales...

In this course, I'll show you how to make thousands of dollars per month using:

  • Udemy Promotional Announcements (on steroids!)

Again, we'll use Udemy itself to generate sales and... you've got it, more students.

And we'll do it all without...

B L O G P O S T S... Mailing Lists... CPC Advertising... Kindle Books...

In fact, we'll do it all with the resources Udemy has provided.

This year I've already generated the following statistics (as of September 20, 2015):

  • Total Students: 10,337
  • Total Courses: 16
  • Total Reviews: 333

And check out this increase in revenue:

  • December 2014 Monthly Revenue: $133
  • August 2014 Monthly Revenue: $2,444

So if you're ready to market your Udemy course like you've never marketed before, join me on this voyage of discovery.


What are the requirements?

  • Students will need to have one or more published Udemy courses to take full advantage of this course

What am I going to get from this course?

  • Name your course so it can be found
  • Get 1,000s of students in days
  • Get dozens of reviews in weeks
  • Get more sales now

Who is the target audience?

  • Any Udemy instructor who would like to make more money
  • Any Udemy instructor who would like more reviews
  • Any Udemy instructor who would like more students

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction
Course Overview

To provide an example of expected results, I present my personal Udemy revenue and instructor statistics for the past 2 1/2 years.

Section 2: Udemy Course Marketing Prerequisites
Even Great Marketing Can't Sell a Bad Course
Fundamentals of Udemy Student Support
Section 3: Make What You're Selling WITH Your Best Product

How to copywrite your course description to sell.


Different promotional video options and what to include in your closing video.

Section 4: Name Your Course to be Found
Using Search Completion Strings to Build Course Titles
A Demonstration of Course Title Construction
Section 5: Price Your Course to Sell
Udemy 4/5/2016 Udate: New Pricing Rules
Section 6: Power of Segmenting Announcements
How to Dramatically Increase Announcement Frequency
How to Schedule Your Promotional Campaigns
Section 7: Get Thousands of Free Students in Days
Posting Free Coupons to BestBlackHatForum.com
Using a Free Lead Magnet Course to Attract Students
Section 8: Monitor and Encourage Course Completion
Udemy 3/29/2016 Update: How to Now Find Student Course Progress and Reviews
How to Generate Dozens of Quality Reviews in Weeks
Using Udemy Statistics to Monitor Student Activity
Section 9: Ask for Reviews... and Get Them
Use the New Udemy Interface to Get Reviews - 4/27/2016
Using the Udemy Messaging System to Contact Students
Different Types of Messages to Send, When and How
Downloadable Course Material: Student Contact Message Templates
Using a Spreadsheet to Track Student Activity, Messages and Reviews
Downloadable Course Material: Spreadsheets
Section 10: Conclusion
What Now?
Section 11: Archive of Depricated Lectures
Addendum: You Can No Longer Send Promotional Announcements to Free Courses
How to Send Promotional Annoucements to Free Lead Magnet Courses
Switching Students to Your Coupon

Note: This lecture and the following spreadsheet download are replicated in my "Udemy Course Creation using Camtasia Studio 8 and PowerPoint" and "Microsoft Excel 2013 for Beginners" courses.


Note: This spreadsheet download and the previous lecture are replicated in my "Udemy Course Creation using Camtasia Studio 8 and PowerPoint" and "Microsoft Excel 2013 for Beginners" courses.


Hi everyone,

This is the latest version of my Udemy Review Tracker Excel spreadsheet.

  • I constructed this spreadsheet so that it can quickly and easily be tailored to your own course data.
  • Downloading new Udemy review data in Comma-Separated Value (CSV) format is also fast and easy.
  • Watch this lecture video to understand how to configure, maintain and utilize this spreadsheet.
  • Refer to the Resources for this lecture to obtain a downloadable Udemy review workbook setup to analyze my own Udemy course reviews through 5/24/2016.

Please send comments and questions via Udemy private messages.



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Instructor Biography

Author/Publisher Brian Jackson, 28 Courses, 1,850+ Reviews, 4.58 Stars and 38,000+ Students

Born in Los Angeles, California, in the middle of the last century, I have always wanted to be a writer. After twenty-five some odd years spent working in the computer industry in the heart of the Silicon Valley, first for Lockheed as a Systems Programmer and later for Cisco Systems as a test tool developer, I managed to retire early and begin my next career as a self-published author.

Along with writing and publishing my own novels I also publish the works of my wife, Melanie Jackson. During the past four years I’ve published well over 100 books in paperback and eBook formats. Oddly enough this includes eBooks on how to self-publish books and how to create professional looking book covers using the GIMP. I’ve also recorded and distributed a pair of audiobooks available for purchase on Amazon and Audible. Finally, I spend a portion of my time maintaining both my website and my wife’s website, which was developed using WordPress.

My latest endeavor, begun in July of 2014, is to record training courses for distribution via Udemy. My goal is to provide low cost high quality screen cast based educational material focusing on my area of expertise; namely, self-publishing and book cover design using the GIMP. As time permits, I plan to expand my catalog to cover Web page development and Udemy course preparation.

I currently live in the beautiful California wine country with my wife, published author Melanie Jackson, and Butterscotch the cat.

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